The most exciting part for me was the fact that the strongest growth of startups are with folks that are over 50 years old. We are… A refreshing read! John Sculley earned a name for himself in the world of business leading Pepsi and Apple, but his ambitions encompass far more than the C-suite. Review. Former CEO of both PepsiCo and Apple, John Sculley lays out a roadmap for building a truly transformative business. John Sculley. In this book, John Sculley will show you how to do it.

John Sculley, former CEO of Pepsi-Cola and Apple, successful entrepreneur and mentor, has his finger on the pulse of today’s business world in the U.S. and globally.

it's never too late to start your own gig and build a great team. Moonshot!

Review. He tells you where it’s headed and how you can build a huge, transformative business. John Sculley is a business legend, don’t underestimate his ideas.

Author Description. Beginning with a can’t-fail concept and inspired by smart data, Moonshot! In this book, he’ll show you how to do it. READ MORE. The time is ripe, according to former Apple and PepsiCo CEO John Sculley, for a new breed of innovative entrepreneurs to build billion-dollar businesses that will change people’s lives for the better. He is known for driving Apple’s revenue from $800 million to more than $8 billion during his tenure, as well as introducing the highly effective Pepsi Challenge, a tactic that increased PepsiCo’s market dominance against Coca-Cola during the infamous Cola Wars.
... John Sculley III is an American-born entrepreneur and former CEO of both PepsiCo and Apple. John Sculley III is an American-born entrepreneur and former CEO of both … And he's got nothing but fond memories of Steve Jobs.

Read full summary on Blinkist >> Free Preview >> Read full summary on Blinkist >> Free Preview >> His new book Moonshot! Moonshot! describes how new technologies have permanently changed the business landscape, where today’s customer is smarter and has more control. is another one of those books where seeing how the author thinks might be more valuable than the insights themselves (which are great as well, don’t get me wrong!). "There has never been a better time to build a transformative multi-billion dollar company," said Sculley, the former Apple and Pepsi CEO who lives in Palm Beach. The former Apple CEO isn't bitter about his 1993 firing.

John is managing partner of Sculley Family Office with his wife Diane Sculley and they reside in Palm Beach, Florida John also is the Author of "Moonshot!" John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups.Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. Moonshot! John Sculley, Former Apple CEO, Dishes on Steve Jobs, and the Future of Innovation. Moonshot! A refreshing read! by John Sculley available from Rakuten Kobo.
John Sculley is a business legend, don’t underestimate his ideas. is another one of those books where seeing how the author thinks might be more valuable than the insights themselves (which are great as well, don’t get me wrong!). lays out a roadmap for building a truly transformative business, beginning with a can't-fail concept and drawing on clear examples from companies who've done innovation right.

by John Sculley. John Sculley, former CEO of Apple and Pepsi and author of "Moonshot!" By John Sculley . Below is a video and transcript of our conversation. John Sculley does a great job describing the "Adaptive Innovator" and convergence of the new cloud technologies which are now revolutionizing startups. Steve Forbes: John, thank you for joining us.

Moonshot! Moonshot! Read "Moonshot!" Read "Moonshot!"

by John Sculley available from Rakuten Kobo. John Sculley III is an American-born entrepreneur and former CEO of both PepsiCo and Apple. John is managing partner of Sculley Family Office with his wife Diane Sculley and they reside in Palm Beach, Florida John also is the Author of "Moonshot!" reveals the core concepts for a twenty-first century business. John Sculley, now an investor and mentor to entrepreneurs, believes the next big opportunities could be in healthcare. recently sat down with me to talk about Apple's momentum under Tim Cook, the first Pepsi Challenge and the power of failure. Moonshot! Moonshot!

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