Also available in your inbox every Thursday as The Drum's Future of Media … Many internet users will see the breaking stories on their feed and go to the news sites to learn more. From one person to another and eventually the whole world knows about it. Media are starting to use voice assistants to distribute news (news flash, sports results, weather reports) and the trend is rising. Audio is the New Media. Who doesn’t love videos right? The way social media have been developing is quite fascinating. The next point is how these social media platforms can tackle this problem. In 2019, the TV viewing time per day will be 4 hours 10 minutes and in 2021 it will be 3 hours 37 minutes. Who knows? Some of them already have done it – YouTube, platforms for videos and the world’s second-largest search engine. Younger generations are watching significantly more TV in online forms, such as mobile streaming apps, instead of on a physical television. With data on social media becoming more and more complex, AI in the social media algorithm needs to be adapted. Boomers spent more time online in 2021 using social media, digital video, gaming, and mobile payments. Imagine, if you are a potential client looking for some online service, and you happen to message a service provider on Facebook, but no reply after some time. Strategy for the Future of Media. This is because the information is spread out so fast on social media. They also mentioned that people look at videos 5 times longer than static content on both Facebook and Instagram. You can find more information about Jackie, 2. education If you like the content, help me share it out with the world! And just like it’s stories feature, other social media platforms like Facebook and Instagram have also copied this feature, and have been developing on it. Check out this data from Google trends in the last five years. Influencer marketing and employee advocacy can … Voice assistants are getting smarter and more functional every week. We’ve seen the trend in streaming channels like Netflix, YouTube, etc. Other platforms are following the footprints as they have become alerted and they knew that this is going to be a major factor and issues in the near future. Tags: In the near future, it could be possible that the bots can literally close a deal or sell your products while you are asleep. As the percentage of young people using social media rates the highest, it’s key to analyzing how they are using social media as that will define the future of content creation and consumption. With this advantage, social media platforms have implemented AI into their algorithms in recent years. Facebook and Twitter have become the main source of news. This is probably good news for many of the e-commerce store owners out there who rely on social media to make sales. The post which gets lots of comments, replies or live video feed gets ranked and reach better than simple text, images or even the one with lots of likes but no comments. whether it’s going back in time to walk with dinosaurs in realistic landscapes, or traveling to an imagined future where nothing feels familiar. events. Podcast consumption is growing steadily, radio evolves, a new generation is growing up with smart speakers and audio continues to have a great impact on our lives. This is a big jump from 17% last year and represents 62 million Americans, and the trend is expected to grow even further. What else do you expect to impact the media landscape in 2019 and beyond? In fact, the TV itself is changing to keep up with the trend. Let me know in the comment below. (some of the information still need to be filtered out manually by a human) and overall the information consumption experience will be enhanced more and more. Augmented reality, on the other hand, takes the real world and projects virtual, computer-generated augmentations to it, in order to enhance our experiences. Prominent trends shaping the next phase of evolution include a focus on the user, building a loyal community, broadening their reach, and building valuable content. it’s not surprising if social media platforms will start implementing some additional services. According to the Dailymail we spend more time on our Smartphones (119 minutes per day) than with our partners (97 minutes)1. For instance, in the last couple of years, the number of robot written corporate earnings and sports stories jumped from 300 to 3,700 stories. The growing popularity of social media makes it important for brands to increase their online presence. The first online survey (pre–COVID-19 survey), of 2,103 US consumers, was conducted from December 2019 to January 2020. According to the Pew Research Center, the digital media industry continues to grow, with about 93% … Massive Open Online Course So what do you think of these trends? An estimated 3 billion people will have access to mobile phones by 2020. This would not come as a surprise as the more people get connected, the greater the community will be and grow. This could include things like pay money using their own cryptocurrency, which Facebook has already started with Libra. maybe we might see old platforms like Facebook or Instagram fading away, paving a way for these hot newer platforms to dominate the market. Data is both a resource and a tool. Sure, currently there’s an auto-responder feature but imagine a human-like chatbot literally replying to your customer and ultimately closes the deal. Internet users gradually abandoned their personal blogs in favor of Facebook, Twitter, and the host of other sites that followed. But because these two features can be easily fabricated (fake likes and followers), social media algorithms will now be heavily focused on engagement, mainly comments, shares and live features. I cannot stress enough how important AI will be to the human future and social media as a whole. With now people consuming online content more than ever before, the internet is slowly replacing the TV. Could it be possible right? There used to be times in the past when likes and follows are the main factors of representing how popular or authoritative your content or profile is on social media. From personalized Facebook feed, Amazon products suggestions to Google’s personalized search, it’s everywhere! Baby boomers are getting fully onboard with social media trends. Within just 2 years, the platform has become such a great hit among teens. Now, this is obviously social media going to position themselves in the near future. Social media is an important part of any marketing strategy. It’s engaging, personal, fun, and what’s important is you get a chance to communicate directly with the one you’re following. Future of the Automotive Industry (Auto Trends) - cars, lorries, trucks and road transport trends - Futurist keynote speaker Marketing to Older Consumers - Future of Marketing Keynote Speaker 10 trends that will really DOMINATE our future - all predictable, changing slowly with huge future impact - based on new book The Future of Almost Everything As mentioned above, engagement will become important in social media. This is because, on a platform like this, we have our information exposed to the platform. Become the primary source of news information, 6. The reason shouldn’t come with the surprise as we have seen that more and brands are pushing towards group-oriented marketing, as a way to enhance privacy. Ready to Face the Future of Social? Today, 69 percent of adult internet users are on at least one social media platform. The Future … Five trends emerged from the keynotes and workshops: The voice will become the gateway to media going forward. Videos are a versatile and engaging content format that not only gives us a real-life picture of what is going on. In 2019, 80% of social media marketers find influencer marketing effective. According to the stats, 22% of Americans listen to podcasts each week. Some feature, however, maybe probable as with the popularity and huge investments into these platforms, the possibilities are endless. Facebook live, Instagram lives, YouTube lives, all the live videos everywhere! We rely more and more on electronically devices. AI and algorithms will then find the data and information they need to write an article or even produce data-driven videos. The famous platform which has implemented AR is Snapchat. As you can see, right now you can buy products through the Facebook marketplace and Instagram store. But don’t forget, among the information, there will always be some fake ones and that is probably some disadvantages of social media for your business and data consumption. Wouldn’t that be great? These data are then collected by the social media giants. Because social media are designed for people to connect, share contents and engage, videos are a perfect fit for this. Do you have any other ideas or logical reasons for how social media will evolve in this near future? This is because AR will not only be just some fancy camera filters anymore. Seventy percent of internet users aged 55-64 have bought something online in the past month. Have these trends already impacted your organization? Each social media platform has its own unique type of information or what they focus on. Promoting the teaching and learning of media literacy to students – and beyond – is today more important than ever. More privacy and security Privacy has always been the main concern on social media and the internet as a whole. 193/229 Rungland Village, South Pattaya, Pattaya city, Thailand, 20150, Home About Us Marketing Tips SEO Coaching Privacy Policy Terms & Conditions, Jackie Owen is a professional online marketer and web developer, specialized in SEO and WordPress web development. Great article. With an introduction to Samsung’s smart vertical television, which they said are “preferred more” by the millennials, the tradition TV is dying. In 2019, TikTok has over 500 million active users worldwide, and the number is increasing. One of the big components is fake news and sensitive data. As more and more people depend on technologies and connections using the internet, social media will continue to evolve. I believe that with the ever-evolving features, social media platforms will definitely release more useful features to support this. Monetizing information will apply for differentiated journalism experiences, an added value that readers are looking for today, especially with innovative technologies linked to mobility and audio. Social media is always evolving. Here are the top social media trends to follow in 2020: Privacy has always been the main concern on social media and the internet as a whole. The Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Shocking? The much talked about in recent years are AI and AR. 2019 has seen a huge rise in podcast trend worldwide. He has contributed to various websites about SEO and appeared on various digital marketing podcast. It is a product of continuous development. So now you know what type of content to create on social media right? Five trends emerged from the keynotes and workshops: 1. Besides, other new social media platforms like Caffeine and Lasso are also gaining popularity. The robot can be seen as the journalist’s assistant of the future. The ability of social media to connect is also another reason why this would prove to be a powerful feature if implemented. More and more human-like features are being implemented and developed. Ask a question in the post and try replying to every comment. AI is already in use in many editorial newsrooms of international press agencies. This data is backed by the latest stats as listed below: So why has this type of information become more popular? Here are nine trends and issues that will influence publishers, content creators, media companies and brands in 2020 and beyond. In the future, I think, as more and more such type communities are formed, the information in certain niche or topics can be easily found or filtered. Short-type information such as stories, IGTV or any kind of short duration, entertaining social media information will be preferred more in 2020. 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