the business case for purpose

The business case of purpose is too compelling to ignore. The catalyst to do business sustainably is now everywhere. The business case should also reference the driver behind the project, such as: market demand, organizational need, customer request, technological advance, legal requirement, or social need. The business case uses this evidence and a compelling rationale to prove onr action choice is It’s a question of business survival. Purpose beyond profit: what’s the business case? The 2015 Harvard Business Review report ‘The Business Case for Purpose’ showed that there was a high level of consensus among the global business executives surveyed that purpose matters and ‘a widespread belief that it has positive effects on key performance’. The business-case writing tool is a general-purpose tool that can also be used at the local process levels — and even at a personal level to address value and performance challenges in your own life. Business Case Analysis forecasts investment or action outcomes as cash flows, risks, and important non-financial impacts. According to the HBR research report, purpose matters not just in an abstract sense but in terms of today’s business metrics. The business case is reviewed and revised at decision gates as more mature estimates and information become available. The business case is generally completed by the sponsor of …

Much of the discussion suggests that

Home > September/October 2014 - Volume 37 - Issue 5 > Making the Business Case for Infusion Teams: The Purpose, P... Log in to view full … There’s increasing proof of the critical role that transparency and purpose plays in the post-truth era and the role of the private sector The approved business case provides a record of the decisions made by governance about how to achieve the …

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