To be truly innovative, you need to know what you don’t know AND what you don’t know you don’t know. Digging in to Your Unknown Universe. In other words, break through the marketing anosognosia. If you can't explain it simply, you don't understand it well enough.
Failure will never overtake me if my determination to succeed is strong enough. Whoever fights monsters should see to it that in the process he does not become a monster. Consider for a moment that you don’t know most things. We must let go of the life we have planned, so as to accept the one that is waiting for us. It uses the popular National Geographic format — which elementary school parents can tell you is a school book fair staple — to give kids easy, accessible answers to all of the everyday mysteries that Mom and Dad might not be able to easily explain. Entrepreneur Skip Walter illustrates this simply with his Four Boxes of Knowing diagram.
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