Description: Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product.

Samsung Advertising and Sales Promotion Jessie Dominianni, Johanna Poremba, Stephanie Talarico, Stephen Rogers, and Kevin Katz (Group 2) Salespeople and Sales Department Charlie Bae: President and CEO Samsung Semiconductor, Inc. Multi-billion dollar U.S. subsidiary of Samsung If a customer purchases a Samsung refrigerator they are eligible to receive a $100,$200,or $400 gift card to buy Samsung products.

The multinational electronics company has 53 global sales bases worldwide. However, Apple does have special deals on specific months, such as back to school for college students. samsung company’s personal selling technics by emre sarcan 2. This promotion last through January 2013. The salesperson tries to highlight various features of the product to convince the customer that it will only add value. Salesperson wants to sell more and client wants to be satisfied. Samsung marketing strategy is based on the following principles:

Samsung markets products that are of high value, therefore it does not implement the same practices as a company that mainly focuses on traditional personal selling. Personal selling is when salespersons use a process to engage customers and take a sales order that may not otherwise have been made.

In personal selling, there are two sides; Salesperson and Client. To Understand ‘‘Personal Selling’’ Personal selling shows up where an individual salesperson sells a product, service or solution to a client. When the holidays are close, Samsung often use gift cards to get customers to purchase more of their … However, modern marketing has caused companies to borrow from both sides of sales management resulting in a more effective process. Samsung marketing strategy integrates various forms of advertising, events and experiences, public relations, direct marketing and personal selling as discussed further below in more details.
This way the marketing managers can execute the idea of using the method of sales promotions to increase the effectiveness of their promotional efforts. The personal selling process is a 7 step approach: prospecting, pre-approach, approach, presentation, meeting objections, closing the sale, and follow-up. Technology is a prime example, where the internet plays a major role in personal selling. Another aspect to take notice of is that Apple rarely gives out promotions and discounts on items. relations and personal selling.

Sales Promotion And Personal Selling Recently Samsung has created a new sales promotion for the holidays.

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