Statt nun von außen nach innen zu kommunizieren, rät Simon Sinek, eine Botschaft von innen nach außen aufzubauen. und zuletzt erst das "Was?". Erfolgreiche Leader beginnen dabei immer mit der Frage des „Why“ (die Vision), bevor bestimmt wird „How“ (der USP) und schließlich „What“ (das Ergebnis) passieren wird.

Sinek nennt das den goldenen Kreis.

The core of Simon Sinek’s “Start With Why” is his discovery of The Golden Circle. I've mentioned this previously.His Golden Circle is not the Eighth Wonder of the (business) World, it's over-hyped, over-dramatised and over-valued. Simon Sinek die erste und zentrale Frage: Als erst kommt das "Warum?"

Simon Sineks: How great leaders inspire action. entscheiden sich laut dem Kulturanthropologen und Autor Sinek genau daran… Check out Simon Sineks: How great leaders inspire action. There are three parts of The Golden Circle: Why, How, and What. , erst dann kommt das "Wie?"
CMO Sangram Vajre expands this for marketing and sales.

Goldener Kreis nach Simon Sinek, Sketchnote Joachim Schlosser. Chapter 3: The Golden Circle. This isn’t about running a profitable company—that’s a result.

Why: Very few people or companies can clearly articulate why they do what they do.
Simon Sinek's says "Start with Why" in his Golden Circle model for businesses. I'm not a huge fan of Simon Sinek. Mit dem Gefühl anfangen. The Golden Circle.

Er erklärt das in diesem Video: Erfolg und Misserfolg - mindestens aber Zufriedenheit und Unzufriedenheit (mit Produkten, Projekten usw.)

Denn die Fragen nach dem Wie und Was sind zu einem erheblichen Teil vom Bewusstsein zu lösen, das sich dieser Aufgabe eher annimmt, wenn das Gefühl dazu passt. The Golden Circle. Warum das so ist, erfährst du anhand anschaulicher und klarer Beispiele in Start With Why. Dieses Modell nennt Simon Sinek „The Golden Circle“. The golden circle in its simplest form states: “Users don’t buy what you do, they buy why you do it.” The concept of “why vs what” is amazingly simple and sticks to the minds of CEO’s everywhere.

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