Follow your cohorts for months to know the long tail revenue generated by your campaigns. Apple is getting into the paid-search business. Why app marketers should […]

With our Apple Search Ad integration, you can follow your campaign's install base for months even without an app open. Check out our Apple Search Ads developer guide. Track trial conversions and renewals from campaigns – even without an app open. Apple already sells some ads based on search terms in the App Store, which led to $1 billion in revenue last year. It’s likely that Apple search ads will generate $2 billion in revenue for the company in 2020, according to Apple Insider.The report says that Apple’s search ads are expected to bring in $500 million this year, with revenues quadrupling in the next two years. ‍ Apple search ads are likely to generate $2 billion in revenue for the company in 2020, reports Apple Insider. Apple Search Ads. Collect and view Apple Search Ads attribution in RevenueCat.
Based on information seen by a Bernstein research analyst, the report says Apple’s search ads are expected to bring in $500 million this year, with revenues quadrupling in the next two years. More accurately track subscriptions generated from Apple Search Ad campaigns and ad groups. At next week’s WWDC, according to a report in The Verge, the company will unveil paid-search ads for the App Store. Apple Insider said the 2020 Apple search ad revenue forecast is based on a note seen by an analyst at Bernstein, and indicated that it is a “conservative” estimate.
The Ad units pull in images and content from information uploaded by the App’s developer

Unlike search ads on Google and Amazon, Apple's are currently limited to one ad on the first page of results, leaving it room to include more ads in the future. Precisely measure long-tail revenue driven from Apple Search Ad campaigns. Updated about a month ago. Suggest Edits. So why is this a big deal for app marketers?

Apple search …

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