apple marketing budget vs samsung
Samsung was also the only smartphone company to cut its advertising budget last year. ... Its advertising budget. Apple marketing strategy is based on the founder Steve Jobs’s philosophy that customers do not always know what they want. That’s exactly what Samsung and LG did last year, according to a report from Yonhap News Agency. By Luke Dormehl • 8:16 am, November 24, 2016. Yes, Apple’s advertising is superior, but it’s not because Apple spends loads on it. Samsung Electronics spent $10.2bn on marketing its products last year, which included a 15% increase in its advertising budget. The company representatives said they believe… Apple's latest SEC report reveals that it's no longer sharing just how much money it spends on advertising each year. In fact, Apple’s advertising budget is far tinier than Microsoft and Samsung’s. It's believed that much of this was spent on promoting its smartphones.

Their explanation? Apple hit many headlines in 2015 when they dramatically increased its global advertising budget by 50% to a record $1.8 billion. Accordingly, instead of conducting marketing researches to identify customer needs and wants, the multinational technology company prefers to install innovative features and capabilities in their products, making customers to want Apple products.

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