Apple drives the strongest brand loyalty among its contemporaries, in a number of categories according to a new report. Apple Brand Loyalty: How Customer Loyalty Can Lead to a Competitive Advantage September 19, 2017 Ronan Martin Apple are gearing up for the launch of the hotly anticipated, 10-year anniversary model of the iPhone - the iPhone X. Apple has set a new standard in brand loyalty, as reflected in their stock reaching an all time high of $164 on the 1st Sept 2017, fuelled by customer momentum. Now we see increasing loyalty with other brands … “Apple customers have historically been very loyal, with 80-90% or more of customers upgrading from one iPhone to another. Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. According to NPS Benchmarks, Apple’s NPS score in 2017 was a resounding 72, which is significantly higher than the average NPS score of the consumer electronics industry. “We see increasing brand loyalty, following the long-term gains in operating system loyalty,” said Mike Levin, Partner and Co-Founder of CIRP.

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