It only takes a few minutes to create, and once you upload some photos, you can start reaching out to Facebook users for followers. Macro-content is BIG-picture, long-form content. No matter what industry your company is in, you can use, It’s full of professionals across a wide-spectrum of industries, especially, Another feature that makes LinkedIn one of theÂ, Ultimately, if you serve businesses or professionals, then, Twitter is a real-time social media platform.Â. A better question would be, who doesn’t use Facebook? Top 14 Social Media Sites for Businesses in 2020, 6 Facebook Marketing Strategies that Will Help You Stand Out, Top 5 Ways to Use LinkedIn for Content Marketing, Why Your Marketing Team Needs to Use Pinterest, 6 Social Media Sites You Can Use With Video Advertising Services, The Undeniable Advantages of Facebook Ad Management Services, Organic vs. So, in order to choose the best social media platforms for your business, you need to pick the ones where your audience is located. The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on. You can share behind-the-scenes looks at your company, new deals on your services, and more by creating a simple Facebook page. According to a recent Accenture report, “While it used to take Fortune 500 companies an average of 20 years to reach a billion-dollar valuation, today’s digital start-ups can get there in four years.Digital platforms are largely responsible for this shift.” That’s where we come in. Plus, once you make a video, it’ll start to show up in Google and YouTube search results, and you can promote it on your other social accounts. In general, that means companies that seek businesses as clients will have more success than companies that market directly to consumers. “I am targeting a high-income, highly educated, professional affluent audience. So in terms of the benefits of YouTube, is arguably the best social media platform for businesses. While this is just an example, it’s really how most people use Pinterest. How easy is it to share the digital publication on social media? Micro-content, on the other hand, is short-form, easy to digest content. Established in 2004, 7digital is a leading digital media delivery company based in London and operating globally. And here’s a new stat we haven’t talked about on gender. They have exceptional relationships within the music industry and have a fully licensed catalogue of over 11 million tracks in MP3 format, giving 7digital one of the broadest MP3 reaches in … Instagram’s unique social media platform can provide some powerful benefits for your business. Facebook ranks high in the social media pedestal and is one of the most powerful digital marketing channels from almost every aspect available. Here are the Best Social Media Platforms for Business Platform #1: Facebook. More and more consumers are using these channels to find new companies and engage with their favorite brands. Instagram is another platform that feels like it’s non-negotiable. Don’t spread yourself too thin by trying to be on every single social media platform that exists. Facebook is not the newest and coolest social media platform. As well as another quarter of people between the ages of 50-64 that use LinkedIn on a daily basis. Each social media platform is like an art. Factors like your industry, audience, and brand can all influence the network you use. By size, it is undoubtedly the strongest force in the social media world, backed by an estimated 1.28 billion monthly users which include up to 73% of the adult population in the United States. This makes it the perfect platform for any brand with products or services that are targeting women. beBee is a collaborative platform for professionals. Whereas a single Instagram post would be here today and gone and forgotten tomorrow. Oh and if you thought teenagers aren’t using Facebook, think again. 3/4 of Facebook users visit the site on a daily basis. Tweets can be up to 280 characters, which allows you the ability to craft a short, sharp, and concise message. If you’re targeting a younger demographic, Instagram will be great for you. Whether you are sharing the links from your website or uploading the media directly to social media, you can increase your visibility. Many companies take a technology-first approach when building/assembling their digital platform, acquiring technology they hope will accomplish their objectives of better experiences for customers, employees, and partners. If we add all of this to the simple fact that video is the most preferred type of media amongst consumers, then YouTube becomes even harder to avoid. Users can now conveniently search and pin products on Pinterest, and then, with the click of a button, they can add their favorite items to their shopping bag. There is also the option to promote a certain trend that your company may be using to start a conversation among target users. Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. That means almost everyone in your customer base has a Facebook account, which is why it's a top social media site for businesses. Well, nothing is fundamentally wrong with it. 72% of all teenagers use Instagram and 67% of all young adults under the age of 30 use Instagram. Still not sure which channels are the best social media platforms for your business? The content that you post on your brand’s YouTube channel is searchable in both YouTube and Google. With this feature, you can easily provide behind-the-scenes footage of your business and share important news and updates with your followers. Here are the 3 biggest things you need to keep in mind. However, social media is far from static and what worked a few months ago may not get you the same good results now. No, in most cases, you will need to set aside some money to promote your content. You can use hashtags to reach new audiences who might be interested in your content. When it comes to Twitter, there are a few valuable features that may help it qualify to be one of the best social media platforms for business. It may not have the same broad audience as Facebook, but it’s easily one of the most accessible networks on the planet. Pinterest is full of home decor, fashion, food, and most importantly, shopping. Their power is in enabling a change in how a company operates; that new operating model cr… How do they prefer to receive information about your type of products and services?Â. Use some graphic design magic to spruce up some statistics or other interesting, evergreen content that’ll continue to get pins and grow your brand awareness over time. HuffPost emerged as one of the first successful digital media outlets of the 2000s. For instance, if a consumer finds you on Instagram and has a question about your products or services, they no longer have to navigate to your website or pick up the phone to ask. Making a purchase is as easy as clicking one button. Think of micro-content like the pictures you find on your Instagram feeds while you’re scrolling, or short witty tweets on Twitter. View these hub pages giving details on best practices, statistics and examples for these techniques: Facebook Marketing. If people continued to search for that all year, that single blog post would drive over 100,000 views in 1-year’s time. In addition, about half of people with college degrees use LinkedIn on a regular basis, probably searching for their next job opportunity or seeking to consume professional content. The Pinterest Buy Button makes it easier than ever to sell products directly from your Pinterest page. Specifically, you need to understand who they are and how they spend their time online. Product reviews, instructional videos, and similar kinds of content do exceptionally well on YouTube, especially when you’re educating part of your target market. If this excites you, Instagram may be your best social media platform for business. This is backed by the high-income profile that Pinterest has. Instagram has 1 billion users. It’s also worth noting that Twitter is well-known for its search engine. Because of the younger demographic of Instagram users, there are fewer users with college education and high income compared to Facebook. So not only do you have the ability to reach a broad audience, but you are also able to reach people searching for you. Pinterest is a place to share (or “pin”) different visual content so that other people can see it. Can I customize the sharing settings for my content? But the fact is that it is still the largest social media platform by far in terms of users. Our social media agency knows just what it takes to help you grow your brand online. That makes it the perfect social network for brands or companies that target young, hip demographics. And it’s one of the only social media platforms where you don’t necessarily have to a bunch of videos or photos to stand-out. Sitemap, Digital Marketing Digital Recon: Reconnaissance of your known and unknown digital assets If you do not already know this, then we recommend mapping out a customer avatar first. Brands can use Twitter to reach and engage their audience. You should master the art of 1-2  social media platforms before you consider adding more to your strategy. So, in order to choose the best social media platforms for your business, you need to pick the ones where your audience is located. It doesn’t matter what you’re selling, Facebook is a worthwhile investment for your company. So keep this in mind as your choose which social media platforms you want to specialize in. This is especially helpful if your company makes a product or offers a service specifically for women — statistically, about 85% of Pinterest’s user base is female. 3/4 of Facebook users visit the site on a daily basis. #3 Limit the Number of Social Media Platforms You Choose to be On. In terms of income and education, Twitter is not the highest on our list here. The image-focus of the platform also makes it ideal for brands in the fashion, home décor, art, food, or fitness industries. That means you have to be concise, interesting, and informative all in one tweet, and that’s not easy. The Pinterest Buy Button makes it easier than ever to sell products directly from your Pinterest page. Now, let’s go over some specific platforms to help you choose the best platforms for your business. Watch our video and keep reading to learn about the best social media platforms for businesses, including yours! Google Plus … Don't be afraid to experiment with platforms like Snapchat to … Also, when it comes to Macro vs Micro content, you should keep in mind that Macro content has a much longer shelf-life than Micro content. Contact us today to lay out a strategy that’ll work for your business! Unlike other social media platforms, Instagram is heavily focused on visuals, both images and video.  It takes a lot of work and money to develop a successful presence on these social media platforms. It has several hundred million users every month, and some of them are bound to be interested in what you have to offer. LYFE Marketing, Copyright All Rights Reserved © 2020, Below, we’ve put together a quick and simple guide to choosing theÂ. Only 49% of people making over $75,000 per year have LinkedIn accounts. Â. Here you can see just how easy it is for users to shop on Facebook, save items they are interested in, and head straight to the company’s website to make a final purchase. 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