“Reports like Interbrand’s Best Global Brands are important for companies to better understand how we’re being perceived in consumers’ hearts and minds,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar. We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. You also have the option to opt-out of these cookies. Tesla, Inc × Lowest Cost Solar Panels in America Money-back guarantee Order Now Learn … Toyota's brand value declined by about three percent year-on-year. Social marketing strategy - data source: Twitter, July 23 - August 19, 2017. The report, released Tuesday, shows Tesla jumped three places to land in fourth place among automakers, with a 22% increase in its value since 2019. American retail giant Walmart enters 2020’s top 10 ranking with an impressive brand value increase of 14% to $77.5 billion.The retailer’s recent success could be partially attributed to its growing strategic partnership with Microsoft—which currently sits in sixth place. After two years as the top growing sector, luxury brands took a hit in 2020, with all but one brand value (Hermes #28) falling between 1-9%. Every other brand fell in value. This year has been particularly difficult for those who are bearish on Tesla Inc., a favorite of individual investors. Salesforce has seen explosive growth by listening to customer communities and celebrating them, rather than the product. 1 — and Tesla … The remainder of the Top 10 comprises: Coca-Cola #6 (US$56,894m), Toyota #7 (US$51,595m), Mercedes-Benz #8 (US$49,268m), McDonald’s #9 (US$42,816m) and Disney #10 (US$40,773m). We also use third-party cookies that help us analyze and understand how you use this website. As expected, social media and communication brands have fared well in the past 12 months, with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first … Our analysis revealed three fundamental priorities: “Leadership, engagement and relevance are three consistent themes we are seeing as brands try to navigate the rapidly changing business landscape.” commented Charles Trevail, Global CEO, Interbrand. The value for Tesla was €165 billion, the combined value for the 3 German car manufacturer's was €156 billion. By Daniel | February 5, 2020 | Branding, Marketing. The only other US automaker aside from Tesla to make the top auto brands list is Ford in fifth place, with a $10.07 billion value. The car company’s market value is hovering around $600 billion, and it will crown the year by being added to the S&P 500 on Dec. … The 2020 Toyota Highlander gets a new platform... 2020 Hyundai Sonata brings arresting style... its F-Series pickups make more money than all of Tesla. This category only includes cookies that ensures basic functionalities and security features of the website. It is mandatory to procure user consent prior to running these cookies on your website. Electric vehicle maker Tesla witnessed a staggering 64.9% growth in brand value compared to last year. For a company that spends zero dollars on marketing, it is astounding to see how much public attention Tesla receive for their range of vehicles. While incremental change is still essential, it is no longer sufficient. As expected, social media and communication brands have fared well in the past 12 months, with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first time. Research the 2020 Tesla Model 3 with our expert reviews and ratings. In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. Tesla’s performance in the awards indicates that the electric car company’s short but rich history is disrupting some of the most notable brands in the world. Outside of the auto realm, it's no surprise the No. The 50 Most Innovative Companies By BCG ,The Boston Consulting Group. The Tesla brand is well-known for its Tesla Cybertruck, Tesla Model 3, Tesla Model S, Tesla Model X, Tesla Model Y cars majorly. Interbrand reserves the right to make amendments based on significant events impacting a brand after these dates. And oh, for perspective: in Q2 Tesla sold approximately 30,000 cars in China; GM sold 713,000, and in August Tesla sold fewer than 12,000 there; lets see how everyone else did: And for those of you … For a more in-depth view, visit www.bestglobalbrands.com. Elon Musk has made a fortune in 2020 as the CEO and a major shareholder of the electric car brand Tesla. Kantar's annual study looks at not only market capitalization but also how consumers perceive brands. Ford, perhaps stung by unfavorable recent comparisons, was recently at pains to point out that its F-Series pickups make more money than all of Tesla. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Tesla’s brand – its flag in the future – has driven demand and advocacy from its inception. This is an exceptional score. PayPal is one of the most trusted payment brands thanks to the work it has done to mitigate its customers concerns around fraud and to keep consumers’ money safe. As with the Initial Quality survey, Tesla is not officially ranked. Spotify (#70), saw brand value increase by 52% to US$8,389m – jumping 22 places in the ranking, while Netflix rose to #41 with a 41% increase to US$12,665m. Tesla has re-entered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017. Amazon was a top performer, ranking #2 and increasing brand value by 60%, with a valuation of US$200,667m. The ranking below is based on Brand Finance's Automotive Industry 2020 report. Average brand value growth among all growing brands was 14%. This website uses cookies to improve your experience while you navigate through the website. Twitter engagement podium crowns Tesla as number one automotive brand. Founded in July 2003, Tesla, Inc. is an electric vehicle and clean energy company based in Palo Alto, California. To find out more about Tesla brand value, request the Tesla Brand Value Report. The study values Tesla at $11.35 billion, using a formula that includes how consumers perceive the brand -- not just its market capitalization. New York, (October 20, 2020) — Amid a global pandemic with its significant impact on business in 2020, Interbrand has announced the brands that have fared best in its 2020 Best Global Brands ranking. The technology giant and online retailer is worth $415.8 billion by Kantar's reckoning, a rise of 32% fueled in part by the coronavirus' impact on online shopping. Interbrand have over 30 years of experience delivering brand valuation analysis, having designed and led the world’s first brand valuation in 1988. His other company, SpaceX — which has a value of $46 billion, according to Forbes — has also added to his ever-growing wealth. Average growth of technology and tech platform brands was 20%. Tesla cleaned house in the 2020 Kelley Blue Book Luxury Brand Image awards announced today. New York, (October 20, 2020) — Amid a global pandemic with its significant impact on business in 2020, Interbrand has announced the brands that have fared best in its 2020 Best Global Brands ranking.