Pros. Agreeing to a Perpetual Communications Easement may limit your options if you ever want to look into using your tower or the land it sits on as collateral. This includes the owners of the property upon which a billboard is located, the owners of the easement for use and access to the billboard, and leasehold interests, among others. Grantee shall have the right to change the size, design and structure of the Billboard, as determined in Grantee’s sole discretion. When the owner sells the property, the future owner benefits. 8' x 16' billboard, Two Perpetual Monopole Easements, Owner Financed at $267mth. Very simple business model. Little competition. High yields. In these scenarios, such a taking can involve a comprehensive apportionment of compensation to various parties. Grantor may use the Easement 8 ft x 16 ft Billboard Two surveyed & recorded easements with ingress/egress and electric ROW, for monopole(s) located on US Rt 22. I highly doubt your friend would be amenable to a blanket perpetual easement on the property for a billboard, but I have seen it happen. Non-exclusive means that a number of different parties can use the easement. Utility pole (electric) is on-site. The real birth of the billboard industry as the object of investment was with the passage of the Highway Beautification Act in 1965, which made the billboard industry federally regulated to certain spacings and zonings. An appurtenant easement is usually a perpetual easement that runs with the land and can be used by others. In the example I gave, if the billboard company is paying a thousand dollars a year, and instead can swap that for a $5,000 upfront payment, that's a 20% rate of return. This distinction is critical in any easement agreement and should be addressed squarely. ... Buying Perpetual Easements. That's extremely advantageous to the billboard company. Just as sometimes your neighbor might have a right of way easement so that they can access their property across yours, or a utility company may have an easement allowing cables or power lines across your property, so to can a person or company hold an easement allowing them to construct and display a billboard on your property. Grantee may use the Easement for the installation, servicing and maintenance of a 10X30 foot double faced illuminated Billboard. 2. U.S. 22 Somewhere in Pennsylvania. What is a non exclusive easement? An "appurtenant" easement is an easement that essentially attaches to the relevant properties or "runs with the land." More than likely you will need to define the easement area for the billboard, access and visibility across the property. What is a Billboard Easement? 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