Are you a Ferrari or a Lamborghini person? Download our Tesla SOV brand report now! Whether you’re scrolling through social media or cruising along the highway, ads are a nuisance you can’t escape. The Tesla team has done this for many smaller islands around the world, but there is no scalability limit, so it can be done for Puerto Rico too. They want the ability to get instant answers to any doubts they may have. Apart from your core products or services that you’re selling, what else do you have to offer? Well, here are the three key lessons you can learn from them: Typically, when you go to a car dealership, you have to deal with a sleazy salesman trying to earn as much commission as possible from your purchase. Tesla, Inc. has major opportunities to improve its financial standing and competitiveness in the global automotive and energy markets, as follows: Global sales expansion; Global supply chain expansion; Business diversification Not to mention the simplest and most effective form of marketing that results from this strategy – word of mouth. Just as Tesla is fully invested in creating the best electric cars on the planet, Tesla owners are truly invested in the success of the company. You'll also get to see how great your reports can look with our example social media report template. While traditional marketing methods (TV, billboards, radio, and the likes) still work well to generate brand awareness, they simply aren’t affordable for everyday businesses, startups, and SMEs. Tweeting about new business ideas on the commute home, ranting about Twitter locking his account, live broadcasting rocket launches – you name it, he tweets it. On an ending note – no, Tesla doesn’t have $0 as its marketing budget. Now, vision statements don’t get much stronger than that of Tesla: “To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”, And Tesla’s mission is to “accelerate the world’s transition to sustainable energy.”. People will see you as a friend, not just a corporate trying to sell as much as you can. Simply put, all these things generate positive brand awareness which ultimately translates into more sales in the long run. That being said, don’t go overboard with being too controversial or you might have to face a lot of backlash, something that could be counterproductive for your brand image. But that’s not the case when it comes to Tesla and its customers. So, how does Tesla do its marketing on a limited budget? Facilitate word of mouth marketing by creating compelling referral programs. From the very outset of your buyer’s journey, you’ll realize Tesla is different. You haggle about the price, take the car for a spin, talk numbers, and whatnot – overall, it just isn’t a very pleasant experience. As a consequence, there are no tedious salesmen. Essentially, Tesla markets to its customers by not directly marketing to them. It needs to increase market share in states that have banned its stores. Tesla has saturated the markets where it can legally sell cars. To many, cars are an extension of their characters. This hasn’t been a strong point of Tesla as some of the major complaints of new car owners come from Tesla’s distribution strategy and delivery process. This enables the company to improve its cars’ software functionality every few weeks. Tesla Advertising Strategy. Tesla steps into the shoes of its customers by thinking through the entire journey. Companies that wholeheartedly believe in what they sell and stand behind their beliefs are the ones that stand out. Some customers were given outdated contact information. One wrong post can hurt the brand’s reputation, or even result in lawsuits. Surveying more than 330 workers on-site has enabled them to get a clear forecast of how can marketing concept will evolve in the coming years. By the way, there’s a subscription model for practically everything nowadays – including electric vehicles. Don’t rely too heavily on paid advertising campaigns, instead help your company’s leadership leverage their social media influence and position yourself as an authentic brand with a sense of humor. Ordinarily, when you go to a car dealership, you have to deal with a sleazy salesman trying to earn as much commission as possible from your purchase. This is how you’ll rally a staunch fan following, and in turn, a loyal customer base. Tesla’s marketing strategy, then, goes against the trend of developing TV advertisements and pushing its products onto consumers. The company uses product development to fulfill corporate objectives in this 4P variable. Great marketing always begins from great products. And that’s quite understandable – they have to be extremely cautious about what they’re posting as they’re the face of the company, so to speak. Instead, they focus on creating a customer experience that automatically turns customers into fans. Long story short, customers are more inclined to bear with delays and issues if they understand what’s really happening behind the scenes. Image Credit: Courtesy of Tesla Yet, Tesla name recognition is very high. It takes the onus off of Musk and other executives to get Tesla into the news, and ensures that when he’s gone, the electric automaker can still make headlines. Many customers who tweeted at the company received personal responses from Elon Musk who gave honest updates on the situation. It goes without saying, but Tesla won’t be where it is today without its charismatic and audacious CEO, Elon Musk. The big question: will Tesla actually succeed with its new model? Perhaps in your pajamas. And, of course, also on building exciting products that you can’t help but crave. He smokes marijuana with Joe Rogan, sells flamethrowers for fun, and sends a Tesla into space – pretty controversial stuff that completely captures and keeps your attention for when there’s a product launch. Profitable products are the ones that provide value that customers pay for. Also of note is the company’s gradual a… This is why it’s important to start marketing Tesla in a more traditional manner. With the internet becoming increasingly accessible in recent years, enter digital marketing — […], This is a guest post by AdNabu. The popular platform is commonly used to ask questions and find answers on any question in mind. In fact, you might say that his social media influence has contributed to Tesla’s success more than any money they spent on marketing. Word of mouth and the free media coverage is enough to fuel demand for the brand. They can initiate chain of showrooms. Nope. Customer experience doesn’t end once the purchase is complete. But not Elon Musk. In fact, you might say that his social media popularity has led to Tesla’s success more than any money they spent (or didn’t) on marketing. Tesla “ boutiques” t end t o h ave m ore s table r evenue s treams t han t raditional c ar d ealerships, a s there a re a n o s alespersons, n o s ervice c omponent, a nd p rices o f a ll T esla … Let’s join forces to drive awe-inspiring results. They add features like “fart noises” to their cars, while the CEO shares memes on Twitter. They can simultaneously channel their teams’ creativity and usher in the strong norms required for successful implementation. Amazing customer experience is also about being able to provide the same information in the same positive tone regardless of how a customer contacts the company. So while competitors shell out hundreds of thousands of dollars for a 30-second commercial to play during a sports event, Tesla sits back and lets their fans (many of whom are extremely influential) make (and promote) these videos for them. The way […]. All information is conveniently made available on their website, you order and configure your car online, and schedule the pickup. Its products are great in terms of technology, design and functionality. He’s straightforward (about failures too) and engages with his followers almost daily. Rather than wasting time with unnecessary sales pitches, Tesla empowers customers to make their own decisions. In 2006, Elon Musk shared his ‘ Secret Tesla Motors Master Plan (just between you and me)’ on the Tesla website. Not really, there’s no marketing team or a chief marketing officer (CMO). Marketing Strategy We will increase the market share of Tesla Motors in the Electronic Vehicle / Hybrid market by 5% over the next 5 years by introducing a lower priced EV, the Tesla Gen3. No wonder Tesla has the highest customer loyalty of all car brands with an overall satisfaction rating of 90%. Their mission as a company is to accelerate the world’s transition to sustainable energy, and so, they thought it would be best if other companies use their concepts so long as they help in making that transition happen. Well, those who focus on the actual numbers will be aware of the fact that eCommerce stores have overhead retail businesses in many ways. Of course, your company’s CEO won’t be nearly as popular as Musk, but their personal brand can contribute substantially to the company’s growth, probably more so than a paid advert. Tim Ferguson is the Director of SEO at Right Mix Marketing,an SEO-focused link building agency that helps startups, small & medium businesses and enterprise clients with custom link building services.. What is Tesla’s marketing strategy? 3. If your company has a clear vision that resonates with the target audience, every marketing material should incorporate that message – in a thoughtful and methodical fashion. While nobody outside Tesla has concrete answers for these questions, there’s certainly a lot we can learn from the way Tesla has stood itself apart as a car brand. Tesla shows how crucial it is for an automaker — or any company, really — to have all the kinks worked out of its supply chain before pursuing such big goals, like skipping the prototype stage and rushing to produce 5,000 cars a week right away, which is how Tesla approached the Model 3. No bargaining, the price listed is the final price. It doesn’t have any retail dealerships where you need to negotiate with tedious salesmen. Supporting a cause, raising funds to help someone in need, and being present at public events also gets people to check your business out for reasons other than just the products or services you offer. They appear to be nonchalant and fun-loving while also being one of the most ambitious brands on the planet. You must make sure this is not the case with your company. And this is appreciated by the customers – 73% of customers say valuing their time is the most important thing companies can do to provide great service. Not only does it serve to guide the company in a forward direction during times of turmoil, but if used strategically, it can greatly help with marketing efforts. With over 29 million followers and 9,000 tweets, calling him a mere “influencer” would be an understatement. It makes you feel special to own a Tesla – a feeling you can’t put a price on. Instead, Tesla focuses on word of mouth advertising, and referrals. Take a look at our offerings and get in touch with us. Essentially, these are vehicles that can run more than 200 miles on a battery alone. If there’s an issue that you’re working to fix, one that’s going to cause customer disappointment, it’s crucial to be transparent about it instead of hiding it – and your customers would appreciate it. But today, the industry is undergoing a major reform. It also arranges different contests to motivate the customers for sharing their videos. Your focus should be on providing amazing customer experience and creating the best possible products in your niche which, with the help of content marketing, sell themselves. Modern customers are an impatient bunch. You might be curious to know if the online shopping industry is as potent and functional as retail stores. However, Tesla can still sell its vehicles online in these regions, as the regulations bar Tesla only from direct sales in these regions. And this sustainable leadership approach is becoming a model for businesses that want to compete in the market place by achieving long-term profits while conserving the resources of the planet and contributing to building a sustainable society. On an ending note – no, Tesla doesn’t have $0 as its marketing budget. While nobody outside Tesla has concrete answers for these questions, there’s certainly a lot we can learn from the way Tesla has stood itself apart as a car brand. Marketers can actually leverage this to provide wide audiences with knowledge about the product or service that they’re selling. Also, honest tweets from your company’s CEO likely hold far greater value than 30-second paid ads on YouTube, which brings us to the next point…. For high performance digital marketing on a limited budget, you must have a strong focus on rendering an outstanding customer experience. Before you dive into this post, take a look at our brand report on Tesla and its share of voice in the automotive industry. Provide first-class customer service after the sale is complete, be transparent about your problems, and be bold enough to create some controversial content. So, after test driving a car, potential customers are sent a link so they can configure their car and know the pricing of their exact configuration. Customers regularly engage with your product after the purchase, which affects their outlook of the company and its service. You haggle about the price, take the car for a test drive, and talk some numbers – overall, it’s a time-consuming and not a very pleasant experience. Many customers reported receiving conflicting information from different Tesla employees. Simply put, Tesla’s branding strategy is more “human”, relatable, and fun – something that you can emulate for your own branding. View all posts by Tim Ferguson, How to Use ClickMeeting to Create a Webinar Flywheel That Builds Momentum. After thinking of other companies as a competition for about a decade, the company simply decided it was ‘’silly’’ to think like that. But that’s not the case with Tesla. Marketing of Tesla communicating the benefits have to be strong. Tesla, on the other hand, is totally different. The price listed is the final price. You’ll likely have to wait for a few weeks before you get your hands on your Tesla. Opening offline stores in different countries would be beneficial because it will allow its customers to touch, try, and feel the product before purchasing it. If your company has a clear vision that resonates with the target audience, you should integrate that message in every piece of marketing material. Start With a Vision. Ultimately, people would appreciate that fact and prefer your brand over competitors. The entire car buying process is seamless and time-efficient. The lesson here is to maintain continuous and open two-way communication with your audience. In this way it can make sure whenever the products are damaged the customer has to face no trouble getting it repaired. Tesla and Elon share just about everything with their followers – mostly via Twitter or the company’s blog. 3) They can go the traditional way of tie up with intermediaries and dealers. Tesla keeps improving its systems, focusing on the big picture and the future. Especially Tesla – how is this underdog with an apparently “$0 marketing budget” able to sell cars for over $100,000? An excellent experience builds a sense of exclusivity and makes you want to spread the word about the company, which leads us to the next point…. According to Tesla, it opens these stores in places “people regularly visit in a relatively open … Moreover, have a strong vision and mission statement that you can incorporate into all your digital marketing and promotions. For example, many customers who pre-ordered the Tesla Model 3 were discouraged to have their delivery dates delayed due to manufacturing problems. Tesla, instead of changing the whole model, can change the location of the stores. It will help your company stand out for not only what you do or make, but for what you truly believe in. In other words, nearly everyone hates ads. Automotive marketing teams have long understood this bond between people and their cars, and are quick to take advantage of it. Of course, your everyday company can’t match that level of ambition in its statement – but it can emulate the strategy of leveraging a vision statement to form a staunch following. So if there is an automaker that can sell its cars using an online-only model, Tesla would seem to be it. Next, have consistent company messaging across the board, keep your audience in the loop about all updates, and reply to as many followers as you can. The main role of a Tesla retail store is provide information about its vehicles. Being completely honest and transparent with your customers is extremely important. With over 34 million followers and 11,000 tweets, calling him a mere “influencer” would be an understatement. As needless to say as it is, Tesla Motors won’t be where it is today without the influence of its charismatic and rather audacious CEO, Elon Musk. Companies that believe in what they sell and stand behind their beliefs are the ones that make it big. Tesla’s latest updates show that it is improving its efficiency by 3% a year, which is increasing its already impressive lead over the rest of the automotive industry. What is Tesla’s marketing strategy? In fact, most of the company’s announcements are made casually in response to Twitter fans. What’s more, Tesla’s advertising budget is zero. 2. It provides incentives to the customers who have contributed a lot to GoPro's USG strategy. Rather than being pushed into a sale, they are given information to make their own decisions, which leads us to the next point…. If you want to inquire about link building services of Right Mix Marketing, you can get in touch with Tim on tim.ferguson@rightmixmarketing.com It could work wonders for your branding and you won’t be spending a dime on ads. All rights reserved. Keep in mind this was two years before the car was in production. What’s the lesson here? Instead, what it means is that the company spends $0 on paid advertising. This element of the marketing mix identifies the organization’s outputs or products sold to target customers. You naturally want others to know about your outstanding experience and it’s no surprise that people trust recommendations from friends and family more than they could ever trust ads of a brand promoting itself. But if not, you can still benefit from Tesla in an unexpected way. As such, any company or brand must have a strong vision statement. Selling cars online will create hesitations from the customer's side. In this way, their audience knows where to turn to for the latest updates. This is how you’ll rally a faithful fan following, and in turn, a loyal customer base. The modern customer starts their buyer journey online. Tesla has a great marketing strategy that is based on product quality and efficiency. Essentially, Tesla shapes its brand with innovation and simplistic minimalism – it sets itself apart by doing things differently without compromising on quality. In this business analysis case, Tesla’s products are within the automotive, energy storage, and energy generation markets. So, transparency should be integral to your digital strategy. Tesla’s website is also an effective channel for sales and marketing, it has also used Twitter to successfully connect with the large base of fans and followers. You, or your CEO, can take a bit more personal approach, and freely engage with the audience. So, how does Tesla do its marketing on a limited budget? The tweet below from Elon conveys this point perfectly. So, the internet provides potential customers with their first impressions of the brand. Tesla has 17 stores worldwide (ACWI) to sell its cars. As such, driving a Tesla is much more sustainable in Iceland than in India. That is, word of mouth is one of the most effective forms of marketing and Tesla knows this well. If you didn’t already know, Elon Musk, in good faith, famously open-sourced all of Tesla’s patents and praised Tesla’s rivals for their progress on electric vehicles. Of course, most companies can’t match this level of ambition in their mission and vision statements – but you sure can emulate the strategy of using your statement to build a brand with a faithful following. And that’s understandable – they have to be super careful about what they’re posting as they represent the company, so to speak. SEO and Content Marketing Blog - Growfusely, Arkin Khemchandani is a Content Marketer at, 17 Content Marketing Trends You Should Watch Out For In 2021, 10 Ecommerce SEO Strategies for Success in 2021 and Beyond, How To Leverage Quora For Content Marketing, Create the Best Possible Customer Experience, Leverage Your CEO’s Social Media Influence, Champion Your Mission and Vision in All Marketing Efforts, Provide Top-Notch Customer Support Post Purchase, Don’t Be Afraid to Be a Bit Controversial, Generate Brand Exposure Through Multiple Paths. Tesla recognizes this fact very well. You order and configure your car online, without even seeing the actual car. Their strategy is a force to emulate and with a few simple changes, you can put your brand on the same marketing fast-track as Tesla. It encourages others, namely customers, to do the selling for them. 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