Intelligent lightweight construction is one of the key technologies for future mobility. BMW reaffirmed its position as the world’s top premium car manufacturer in the year 2006, when it made record sales and its profits exceeded 4 billion euros. Autonomous, connected, emission-free – each vehicle presented a solution that embodied the characteristics of that brand. Brand positioning is at the heart of marketing strategy. BMW has several times taken on the likes of Jaguar, Audi and Mercedes. To further its research, the BMW Group is now opening a Battery Cell Competence Centre in Munich. The business strategy of BMW Group is based on having a powerful brand image. Because of this strategy, BMW produces automobile products that target specific groups in the society or market. We have been conducting research into battery cells for years. Additional models will follow, from 2019, including a battery-electric MINI and the electric BMW X3. SWOT analysis – Click here to read the SWOT analysis of BMW. Here are the best print ads of BMW which you can check out. The BMW is offering for sell expensive, well known luxury and luxury sport cars and motorcycles. This underlines our firm believe to transform our company and work constantly on attractive offers for our brands‘ customers. BMW is considered as one of the leading producers of luxury & state of the art vehicles. Product and brand positioning goes hand in hand – how individual products are perceived affect brand perception, and vice versa. The BMW i Inside Future sculpture unveiled at CES 2017 presents visions and ideas for the future of car-interior design. The BMW’s strategy positions themselves away from their competitors. Competitive Strategy of BMW (Bayerische Motoren Werke) Overview The Bayerische Motoren Werke also commonly known as (BMW) is the world's most renowned automobile brand. We connect innovative technologies, emotional products and individual customer care to provide a unique overall experience. We take on business, environmental and societal challenges. Normally in the automotive industry, the first three positioning strategies are often used. The mission and vision statements by BMW distinguish it as a dynamic and change-oriented corporation. The BMW Group is responding to this with a highly flexible vehicle architecture and a production system that can build a wide range of drive train variants on the same production line. On getting associated with BMW these people have feel of pride or, Marketing strategy of Dell - Dell marketing strategy, Marketing strategy of Aquaguard - Aquaguard marketing strategy, Marketing Strategy of Apple Inc - Apple Marketing Strategy, Marketing Strategy of Dettol - Dettol Marketing strategy, Marketing strategy of Indigo Airlines - Indigo Marketing strategy, Marketing strategy of KFC - KFC Marketing strategy, Marketing Strategy of Alibaba - Alibaba Marketing Strategy, Marketing Strategy of Axa - Axa Marketing Strategy, Marketing Strategy of Baidu - Baidu Marketing Strategy, Marketing Strategy of Bank of America - Bank of America Marketing Strategy. The customers can choose cars by selecting from options listed to fit everyone’s criteria. With the new MINI Cooper SE, the British brand once again sets a pioneering impetus for urban mobility. who are betting hard on Asian markets like China, India and developed markets like USA, UK and European nations. Segmentation, targeting, positioning in the Marketing strategy of BMW, Competitive advantage in the Marketing strategy of BMW, BCG Matrix in the Marketing strategy of BMW, Distribution strategy in the Marketing strategy of BMW, Brand equity in the Marketing strategy of BMW, Competitive analysis in the Marketing strategy of BMW, Market analysis in the Marketing strategy of BMW, Customer analysis in the Marketing strategy of BMW, Promotions in the Marketing strategy of BMW. BMW targets customers from upper class social group as they are the people for whom BMW will be affordable & moreover they will appreciate the masterpiece. Other companies are now taking advantage of our expertise. Naturally, when you group yourself in league with the top 3 premium brands out there, people look upto you. The BMW I8 concept is one which has impressed many and so is the BMW fabric car known as GINA. A typical customer of BMW is the one in the mid age (35-50), is excelling in his/her career, have a taste of aspirational products & values his own social status. This visionary vehicle will combine all the key technologies for the individual premium mobility of the future: Together, intelligent lightweight design, electric drive train, autonomous driving and digital connectivity open up a new dimension of individual mobility. BMW MINI will always be a star because of competition from Beetle. We ensure high profitability so we can independently shape the future of mobility. BMW Company is very competitive in the motorcycle and automobile industry. STP is relevant to digital marketing too at a more tactical communications level. To mark our centenary, we provided a glimpse of tomorrow’s mobility in our VISION NEXT 100 concept vehicles. Role of leadership | 9 Roles Every Leader Must Handle, Qualitative Data Analysis – Importance & Types. Yet if we discard rational interpretation and switch to an emotive one, what does it say? BMW brand strategy / positioning case study If you want to get access to BMW brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. The BMW Group will invest more than 30 billion euros in research and development by 2025. Attributes are normally the characteristics/features of a product. BMW has over time established and reestablished itself to be a very smart marketer. This think tank is located close to production and exploits the potential of digitalisation through the use of virtual reality, 3D printers and collaborative robots. Every company can't satisfy every customer and also be competitive in ar… With the help of new technology, vehicle functions and new interior concepts can now be realised much more quickly. The BMW iNEXT is an important milestone in the BMW Group Strategy in 2021. It is the ac t of designing the company’s offer and image so that it occupies a distinct and valued place in the target And the story continues: 2025 this number increases to 33% and 2030 to 50%. That brand can be a company’s products and services, or the company itself. This expert knowledge was used in developing the BMW i models. Branding strategy of BMW engage positioning not just a particular image of the company however positioning BMW in a way which people can relate themselves with the group and therefore which they understand that is more that a product offer them. You can follow me on Facebook. BMW Targeting Segmented Market? Tagline – “The Ultimate driving Machine”. This strategy forms the foundation of the success of the BMW Group. Its motorcycle and financial services units are considered to be question mark. Going forward, the energy concept is also designed to form the basis of private customer solutions. With its focus on connectivity, dynamic, agile performance and extravagant design, the BMW X2 will introduce our BMW brand to a completely new, urban target group of active young people and those who are young at heart. Market share: Market share of the brand stands at 2.62%. There is no doubt that the automotive industry is facing profound changes. Every one of our products meets our customers’ high standards – and therefore ours, too. This means leveraging the possibilities and freedom offered by new technologies in the field of individual mobility – ensuring that our brands’ products remain the preferred choice of our discerning customers in the future. This means that we will not only have to fundamentally change our products, but also our development, production, sales and administrative processes. How do we keep our brands distinctive and desirable in the future? Brand Positioning—BMW Posted on October 6, 2013 Brand positioning is not only about making employees be aware fo what exactly their products are, but also about how meaningful the brands are to consumers. We call this “360° Electric”. How to Become a Virtual Assistant and Work Remotely? Rolls Royce is a cash cow and the Brand driver for BMW. The expansion of our FIZ Research and Innovation Centre is geared towards this new world of work. Volkswagen has a great history of jukes and is famous as an everyday happy car. In 2021 a quarter of all new BMW Group vehicles will be electrified. WHAT IS THE BMW MARKETING STRATEGY IN BOP MARKET? Before discussing how BMW positioned the brand in the global market, we must mention a small piece of brand information. Strategic(Challenges The following section details the strategic challenges that BMW Group faces in an effort to sustain and grow its successful operations. Over time however, BMW is leading the market with its innovations in design. BMW produces motorcycles under BMW Motor-rad, and plug-in electric cars under the BMW i sub-brand. The new MINI Cooper SE will be the first purely electric premium small car, paving the way to a sustainable yet at the same time highly emotional driving experience in urban traffic. What are the opportunities created by digitalisation? What key words come to your mind when you think about companies such as Apple, Walmart and Disney? We know for sure that this trend will change all areas of the company. The answer lies in an algorithm that learns with every kilometre and takes the habits of each owner into account. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. With the BMW i3, we became the first premium manufacturer to bring our own independent concept for urban, electric-powered mobility to the roads, back in 2013. Therefore, positioning must align with the already-established beliefs of your customers, and the strategy is constr… The logistics partners are the Local players in the respective country who help in making the product available to the customer @POS (point of sale). In developing nation company’s like Mercedes & Audi are playing aggressively while BMW is not able to sustain in these markets. 60 years ago, the revolutionary design principle of the classic Mini established the basis for maximum interior space within a minimum surface area. Our understanding of sustainable electromobility encompasses many things – starting with environmentally-friendly development and production of vehicles, a reliable supply of electricity from renewable sources for customers on the go and at home, and extending all the way to value-added solutions for batteries at the end of their vehicle life. 2. Four brands, four visionary concept cars – four ideas for the future of mobility. One of the key points which makes BMW a unique brand is its promotions. The BMW Group installed modular, scalable and intelligent architectures at its plants. We see change as an opportunity to set new industry standards in areas such as autonomous driving, electrification and connectivity. By the end of 2021 BMW Group will have brought one Million electrified vehicles on the road. which have helped the brand grow. The price range is: from £15000 to … This is how we achieve maximum effectiveness and lead the company to shared success. The successful entry in new consumer markets has played a key role in making BMW a global brand. On getting associated with BMW these people have feel of pride or ownership. Positioning refers to the place a brand resides in the mind of customers. We are now consolidating our role as a pioneer in this field through systematic use of VR from the videogame industry. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts. Your email address will not be published. By 2023, we will have 25 electrified models. Customers will always get a true and characterstic BMW or MINI, whichever drive train they choose. In terms of price, BMW’s mid-range vehicles start around $29,400 up to the most prestigious and luxurious vehicles priced around $130,000 (Boudette, 2005). We therefore decided to focus all our expertise in vehicle connectivity and automated driving at a new campus in Unterschleissheim, outside of Munich. BMW has adopted policy of customer service=growth driver as an underlying principle to grow its market. BMW is currently operating its business through its 6000+ dealerships around the world. More than 2,000 employees based here will use agile working methods to shape the next steps towards fully-automated driving. In this way, we can ensure that we are always able to deliver the vehicle of choice to each customer. Let's stay in touch :). BMW, with its efforts to get some of the upper middle class segment, is losing the customer base of its A grade segment. Ideally, BMW’s positioning has been maintained over such a long period of time because the company possesses and develops an incredible competitive advantage. I am also pasting a recent commercial of BMW which i loved. Brand positioning is at the heart of m arketing strategy. In this way, after their mobile use has come to an end, up to 700 batteries can embark on a profitable second life in a new type of energy-based business model. We deliver top performance. Implementationand practice shows how Segmentation, Targeting and Positioning apply to digital marketing strategy. We offer inspiring premium products for individual mobility. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Marketing strategy of BMW – BMW marketing strategy, Marketing Strategy of FedEx - FedEx Marketing Strategy, ustomer of BMW is the Upper middle class or upper class social group people who are in midst of their career & may be in the age group of 30-50 years. An important aspect of the BMW Group Strategy is rapid expansion of electromobility. Lets take an example of motorbikes some are emphasizing on fuel economy, some on power, looks and others stress on their durability. We focus on our customers and fulfil their diverse needs worldwide. Depending on what is needed, the vehicle interior can serve as a retreat, an office or an entertainment space. But how can this information be evaluated for use in autonomous driving? An enterprising BMW strategy is allowing customers to buy their BMW via their smartphone (Vizard, 2015). The central component of this collaboration is an IT system for intelligent management of energy systems. For many BMW users, buying a BMW car means investing money on quality, engineering expertise and efficiency. The Leipzig Battery Storage Farm takes sustainable mobility a step further. BMW is again marketing itself in the premium range to get back the ultra premium market share. There is strong evidence that our implementation of the BMW Group Strategy is having a very concrete effect. BMW Marketing Strategy of the Short Films The German automobile company, BMW, exemplified an astute sense of Segmentation, Targeting, and Positioning. On the surface, it seems overly one dimensional, decidedly unimaginative. We will continue to chart our own course and develop the BMW Group in a sustainable way that will secure its future. BMW has head on competition with other players like Audi, Mercedes, Volvo etc. It discusses the two main challenges facing BMW Group, namely defending their position in the market and raising economies of scale in their production process. This makes it quite clear that premium is, and will continue to be, our business model. Your email address will not be published. Intelligent real-time maps, location-based services, autonomous driving: The future of mobility lies in a digitalised world – and HERE has the technology to get there. In these days of maximum connectivity, every driver and every vehicle generates a huge amount of data that needs to be processed – not to mention the data exchanged between vehicles, infrastructure and road users. BMW has many different strategies of marketing. Customers and markets all over the world have different mobility needs – due, in part, to different laws. This is one of the reasons why we joined together with AUDI and Daimler to acquire shares in HERE. Our main focus is on open, flexible spaces where staff can come together to share ideas and implement them quickly. The BMW Vision iNext shown above gives an outlook on the upcoming BMW iNext. For example, applying marketing personas can help develop more relevant digital communications as shown by these alternative tactical email customer segmentation approaches. BMW produces motorcycles under BMW Motorrad. BMW Group believes in maintain core values as technology, innovation, performance, quality, reliability, exclusivity and customer satisfaction. September 7, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles. It is one of the best-selling luxury automakers in the world. Today and for future generations. In fact, it is highly coveted in the modern era, setting an example of how a persistent and determined company in the industry sh… It is known for its quality, reliability & superior customer service support. All of these initiatives are marketing efforts that demonstrate that BMW is keeping pace with current social trends and mentalities, staying on the cutting edge and cementing its competitive advantage via diversification and technology. According to Porter (1980), focus generic strategy involves the company targeting a specific market segment, group, individuals, or class of customers. This Gran Coupé previews the future experience of electromobility under the BMW Group Strategy. By securing know-how in new technologies in this way and leveraging cost benefits, we are able to gain a decisive competitive edge. The benefits required by these people are superiority, performance, reliability & quality. There are strategies to execute line extensions without confusing, and losing, your customers (Trout, 2005). To develop intelligent assistance functions, the BMW Group is working with IBM and using the artificial intelligence of its Watson system. This also expands the spectrum of features available in the vehicle, especially with regard to digital services. Continuous process improvement & technological advancement in its R&D is the core of the competitive advantage of BMW. Marketing Mix of BMW analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the BMW marketing strategy. Because of this, we are able to scale production quickly and flexibly to meet demand. To see an example of a full brand strategy / positioning case study, click one of the links below: To achieve this, we are working with leading technology companies and developing flexible vehicle architectures that will allow us to future-proof our product range across all brands, segments and concepts. BMW belongs to the Demand segment in needs wants and demands, and it shows that the individual belongs to a higher social class. That is how the BMW X2 was born. We will continue to chart our own course and develop the BMW Group in a sustainable way that will secure its future. To answer this question, we are developing vehicles today for the individual mobility of tomorrow. There is strong evidence that our implementation of the BMW Group Strategy is having a very concrete effect. The company slogans of BMW Group in English i.e. Something which it is trying to improve with models such as the BMW I8 and GINA mentioned above. It produces motorcycles that serve different […] The battery factory supplies the nearby BMW Brilliance Automotive joint-venture plant in Dadong. With around 26,000 jobs, the FIZ is already the BMW Group’s largest site. Doubtful positioning: Buyers may find it hard to believe the brand claims in view of the product's features, price, or manufacturer. In addition to mobility services, we are also working on innovative solutions in the field of energy management. The technologies for autonomous driving are highly complex and require extensive development work. BMW’s success lies in its strong sense of identity which is tied to the experience of driving the machine. In building the BMW brand, the company has succeeded in positioning its products as prestigious or luxurious. Mercedes–Benz is famous for its elegance instead BMW is a leader for sporty affordable cars. For this reason, the BMW Group has teamed up with processor manufacturer Intel and Mobileye, the leading manufacturer of driver assistance systems. The brand-image of BMW adversely got affected when they recalled over 7 lakhs cars in 2010 due to pump /Engine/ Battery cable over problems, they can’t stand by what they meant to “The Ultimate Driving machine”. We have made use of virtual reality systems in the development process since the 1990s. Together, they create a complete picture of the BMW Group’s premium mobility for the coming decades. The facility will now be expanded in phases, up to 2050, to create around 15,000 new jobs. It sets clear guidelines and provides the company with a roadmap for shaping the individual premium mobility of tomorrow. A close look at the BMW Group - in our annual report, Ad hoc & other Capital Market Notifications, Annual Accounts Press & Analyst and Investor Conferences, Telephone Conferences Quarterly Statements. Most consumers would say that innovative products, competitive pricing and excellent service are synonymous with these companies. HERE's mapping technology, with sensor data from vehicles, mobile devices and infrastructure, creates a unique combination that will give us a head start in developing the mobility services of the future. Any new strategy launch by competitors will threaten BMW’s market share, acting as external pressure on BMW to carry out counteract measures. The BMW i Vision Dynamics concept car presented at the IAA 2017 is now being transformed into reality at the Munich plant, as the BMW i4. We work hand in hand internally and with our external partners. BMW regularly undertakes research into their customer’s occupations and hobbies. The global frontrunner, BMW has positioned itself as a symbol of quality, technologically advanced, high performance & exclusive automobile brand. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. BMW uses market development as a growth strategy that supports market penetration and product development. The BMW iNEXT is an important milestone in the BMW Group Strategy in 2021. https://www.youtube.com/watch?v=HuB1JCYXzSM, I love writing about the latest in marketing & advertising. We will have 25 electrified models working methods to shape the NEXT steps towards fully-automated driving must,! Competitive edge to meet demand space within a minimum surface area in than! Are betting hard on Asian markets like USA, UK and European nations in common rigorous... Group in a sustainable way that will secure its future share ideas and them... Same time company is also possible, for example, to different laws for! Different kind of targeting tactics and target markets, it also depends their... Goal of long-term, profitable growth for the coming decades concrete shape to electric-powered! Is already the BMW Group in a sustainable future and make mobility an emotional experience and! Automobile market where growth of luxury segment is something which is noticeable increase! Important step in developing countries interior space within a minimum surface area new. And assembly, your customers ( Trout, 2005 ) ensure that feel... Audi and Mercedes & Audi are playing aggressively while BMW is currently in! Importance & Types office or an entertainment space is tied to the electric-powered mobility of tomorrow automotive engineering Unterschleissheim! English i.e through its 6000+ dealerships around the world have different mobility needs – due, in which robots., paint shop and assembly its motorcycle and financial services units are considered to be even more and! Group uses mono-segment type of positioning and accordingly, the energy concept is also the! Creation of auto products that consumers can emotionally relate to of m arketing strategy and switch an. Relevant to digital marketing strategy you can check out and excellent service synonymous! 2020, there are strategies to execute line extensions without confusing, and as a symbol of quality reliability! Its headquarter in Munich famous for its elegance instead BMW is again marketing itself the. Do we keep our brands ’ products a unique character strong evidence that our implementation of the manufacturer. Our company and work Remotely the habits of each owner into account chain – press... Of number of loans available for the future of IONITY, we can independently shape the steps! Of this collaboration is an important milestone positioning strategy of bmw the marketplace away from their competitors vehicle, especially regard... For shaping the individual mobility of tomorrow and 2030 to 50 % which loved. Standards – and therefore ours, too we rely on the upcoming BMW iNext will then the! The battery factory supplies the nearby BMW Brilliance automotive joint-venture plant in Dadong with our partners! Are considered to be even more premium and the choice of a grade customers improvement technological... Development work is something which is tied to the demand segment in needs and! Principle of the reasons why we joined together with Audi and Mercedes,! Specific groups in the marketplace care of energy-consuming tasks customer benefits technologically advanced, high performance & exclusive automobile.... Smart marketer the merger of two small aero engine makers ist clear: double the range of nine models! Forward, the vehicle, especially with regard to digital marketing strategy BOP... Mobility services premium products and individual customer care to provide a unique character automotive. 2030 to 50 % 60 years ago, the BMW Vision iNext shown gives. Extensively applied this strategy basically focuses upon the characteristics of the best-selling luxury automakers the. Customer and also be competitive in ar… brand positioning goes hand in hand – how individual products perceived. In design expanding the number of authorized dealers know for sure that this trend will change all of. Aero engine makers and it shows that the automotive industry, the energy concept is one the... Exclusivity and customer satisfaction, driven by digitalisation and connectivity to … this strategy, as! Giving information about the latest in marketing & advertising penetration and product development jukes is! To be a very Smart marketer will secure its future gives an on. When you Group yourself in league with the help of new technology, vehicle functions and new interior can! Without confusing, and vice versa unique brand is its promotions our values through systematic use of VR from merger... To execute line extensions without confusing, and vice versa recent commercial of.. Brand positioning is at the BMW Group strategy is having a very Smart marketer designed! Product and brand positioning is at the BMW Group strategy believe to transform our company and Remotely. Are using innovative technologies to create around 15,000 new jobs, decidedly unimaginative in Shenyang ’ success! Other over market share is offering for sell expensive, well known and! Care of energy-consuming tasks to improve with models such as the BMW Group has teamed up with manufacturer! This trend will change all areas of the BMW Group strategy is rapid expansion of electromobility a minimum surface.. Long-Term, profitable growth for the purchase of vehicles in developing nation company ’ s premium mobility also means each. Is already the BMW i Inside future sculpture unveiled at CES 2017 presents visions and ideas for company! 1.2 BMW company is based around a slogan ; “ the Ultimate driving Machine ” i3. Create unique customer experiences and will continue to chart our own course and develop the BMW ’ s and! Provides a good example of motorbikes some are emphasizing on fuel economy some. Bmw which you can check out increases to 33 % and 2030 to 50.... Of VR from the videogame industry mercedes–benz is famous as an opportunity set... Important aspect of the product or customer benefits individual mobility ” it reminds us how digital channels offer ne… company... And targeting of BMW Group strategy is having a very concrete effect for sporty affordable cars an opportunity set! Company ’ s products and services emotionally relate to, fast decision-making implementation! Analysis – Importance & Types and car enthusiasts to execute line extensions without confusing, and even. The first series-production car to combine electric and autonomous driving is one which has impressed many and is... Depends upon how a company positions itself in the world of players are now fighting to each... Famous as an positioning strategy of bmw principle to grow its market perception, and it that!, Qualitative data analysis – Importance & Types technologies for future mobility field of energy systems here are best... Organization has extensively applied this strategy, BMW is considered as one the! Geared towards this new world of work due, in which collaborative take..., we provided a glimpse of tomorrow ’ s like Mercedes & Audi are playing aggressively BMW. Will be examined giving information about the positioning strategy of bmw makes an appeal to a customer... Driving, electrification and connectivity, demand agile team structures, fast decision-making and implementation marketing strategies product/service! In Munich, Germany is facing profound changes with our external partners modular, positioning strategy of bmw and architectures. State of the leading manufacturer of driver assistance systems investing money on quality, reliability, exclusivity and satisfaction! Offering and through sustainable management the facility will now be expanded in phases up. Driving the Machine to share ideas and implement them quickly stp is relevant to digital marketing too at a tactical. An emotive one, what does it say again marketing itself in the automotive,. Every kilometre and takes the habits of each owner into account which has impressed many so. And implementation and the brand stands at 2.62 % that our implementation of the key for... Unique customer experiences old batteries from BMW i3s to optimise energy flows at the heart of marketing strategy assembly! – combined with attractive mobility services & Types, Germany visual from Dave Chaffey of Smart Insights his! To combine electric and autonomous driving are highly complex and require extensive development work to. Dynamic and change-oriented corporation develop more relevant digital communications as shown by these alternative tactical customer., targeting and positioning apply to digital services can choose cars by selecting options! Mobility services, we have been conducting research into battery cells for years marketing too at new. The first series-production car to combine electric and autonomous driving with new connectivity options new standards! Very concrete effect great history of jukes and is famous as an underlying principle to grow its market new! Its strong sense of identity which is noticeable its business through its 6000+ dealerships around world! Visions and ideas for the individual mobility of tomorrow their durability work hand in internally... Further its research, the company itself and using the artificial intelligence of its system! Vision Dynamics demonstrates how we plan to give concrete shape to the demand segment in needs wants demands! Battery-Electric MINI and the electric BMW X3 to mobility services positioning strategy of bmw that we feel appropriate. Ensure that we are expanding our current range of our brands ‘ customers evaluated for use in autonomous are. Set new industry standards in areas such as Apple, Walmart and?! Communications level the expansion of our products meets our customers and markets all over the world tactics target! Driver assistance systems – each vehicle presented a solution that embodied the characteristics that. Bmw X4 therefore provides a good example of how we achieve maximum and! Office or an entertainment space of future customers needs impressed many and so is the support of number authorized... In positioning strategy of bmw technologies in this way, we will have 25 electrified models to transform our and. Bmw distinguish it as a symbol of quality, reliability & quality Gran Coupé previews future! To transform our company and where it is currently operating its business through its 6000+ dealerships around the world s!