Whether the change is for the good or the bad is up to the consumer, because the consumers are the ones who are affected the most. Children’s knowledge increases. The merging of technological content in different mass media which is a product of media convergence is the evolution of technology that cannot be undermined. Dec. 2, 2020. 1. The joining of multiple media technologies. According to Encyclopedia Britannica, media convergence can be described as a “phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. ... before, which is beneficial to consumers and advertisers alike. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. What is media convergence? What advantages of media convergence enable all types of media content to be accessed on a single device? Also known as the three C’s. This class is very active, informative, and hands-on. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on who's speaking and what they think they are talking about. Media convergence is the tendency for different types of media to become more similar with time. Simply put, it is the coming together of traditional and digital media. Digital media convergence has changed the game plan for journalists and reporters, advertisers and broadcasters. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. The old definitions that provided separation between Radio, TV, Cable, … Firstly the essay will explore the background of new media and media convergence. Digital media convergence enables news to be delivered quickly to the public. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. Jenkins (2006:3), on the other hand, defines convergence as ‘flow of content across multiple media platforms’, suggesting that media audiences nowadays play a crucial role in creating and distributing content, and convergence therefore has to be examined in terms of social, as well as technological changes within the society. Media Convergence unites these 3Cs of Computing, Communications and Content and is an immediate result of digitization and promotion of the Internet. Media convergence brings technologies such as a computing, and communication, together, which is very important in businesses today. Development of technology pushes the Internet of things progress, which is an important basis to achieve social media convergence. True convergence isn't using one media outlet to advertise another. This breaks media silos and unhitches content from its original devices – to be accessible across device. Generally speaking, social media convergence is benefit trend to influence people’s daily life. Convergence is the process where several media channels come together to exist and operate in synergy. People get to bring out their hidden talents. The benefits of social media is that it’s a good way of cross media convergence because the internet is on the go so it’s a technological convergence also it engages the audience because there are competitions and it’s viral around the world. A Quick Lesson: Paid, Owned & Earned Media Paid Media … In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. People get news daily through the media and this keeps them updated on the happenings around the world.3. -Technological convergence - refers to fact that digitalisation has led to the merging of different types of info - text, photographs,video film, email -- into a digital communication device such as smart tele, laptops, tablets - digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies Media convergence is driving this evolution, and the changes will prove profound and permanent. This book focuses on how everyday media such as Facebook, iTunes and Google can be understood in new ways for the 21st century through ideas of convergence. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). In some cases, mul… This constant convergence of technology has made out lives easier as users by allowing us to search the … “Convergence may end up being good for the media companies, but I feel it will be bad for journalism.” Haiman predicts in the long run, convergence, like many of the dot-com startups, will flop. Media convergence on the other hand is highly beneficial to the consumers since it allows them to choose the media products they want to consume and the format in which they want them. When words, images and sounds are transformed into digital information, we expand the potential relationships between them and enable them to flow across platforms. Converged media happens when at least two or more of the above-mentioned media channels come together, use a consistent story line (look and feel), and work in concert to meet a certain marketing or content marketing goal. This essay will discuss the importance of media convergence in the new media age. Distance is not a barrier. Media Convergence: An end to the good old days. Media convergence is a huge advantage because you can access all types of media on your phone or computer. The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that can be used for everything from making a call to watching television and playing video games. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. Media convergence is the bringing together of multiple technologies into one new form of technology. Through media showcase their talents such as comedy, acting and singing.4. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Media consolidation, also known as media convergence, is the concentration of media ownership with only a few companies or individuals. 2. You are able to text on your computer just like on your cell phone, search up things on the web, use social media, play games, watch movies and many more. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. When paid, owned and earned media come together, they give birth to what some marketers are calling, 'converged media.' Through television and radio programs, people get to learn about health matters, environmental conservation, and much more.2. People get the latest news in a very short time. Media convergence is digitization of media content that is driving the interconnection of data and technology. The two primary levels that convergence has occurred are … To put it even more simply, the convergence of Content with Communication technologies and Computer Networks is what leads to Media Convergence. It educates people. Media convergence brings together computing, communications, and content. Digital Media Convergence is a three-credit class that will be held in Pressely 303. • Technological Convergence The digitization of all media content. Broadly, convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Blog. Media convergence have become a vital element of life for many people. Prezi Video + Unsplash: Access over two million images to tell your story through video Media convergence is the joining of several distinct technologies into one. Convergence is a practical means of bringing content, especially local content, to … Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. If you are looking for a class to take that will be available for the spring semester, I would recommend Digital Media Convergence. 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