Only the senior-most executives can create a compelling vision of the future and communicate it throughout the organization. George Westerman, MIT principal research scientist and author of 'Leading Digital: Turning Technology Into Business Transformation', has described digital transformation as "a radical rethinking of how an organisation uses technology, people and processes to fundamentally change business performance". Digital transformation is at the heart of this. List price: $32.00. Sign up to get exclusive offers, the best in books & more. Please see your welcome email for exclusions and details. The fact that revenues drive the need for digital is clearly underlined. The premise of the book is strong and hard to ignore: tech strategy and digital advertising helping companies grow and become more efficient and competitive. Very good insights and practical advice on digital transformation. Thank you. Educator Copy. Start by marking “Leading Digital: Turning Technology into Business Transformation” as Want to Read: Error rating book. “digital transformation cannot happen without astute digital investments—the what of digital” ― George Westerman, Leading Digital: Turning Technology into Business Transformation DigitalCapability Leadership Capability The DNA Of Digital Masters The What: Using digital technology to transform the customer experience, operational processes and business models The How: Successful transformations depend as much on how firms manage digital transformation than solely on implementing new technologies Definitely one of the better digital books. Too much consultant speak, superficial analysis and not enough details. His research and teaching help senior executives drive competitive advantage with digital technology. This book is a consultant’s sales pitch. If you think the phrase "going digital… San Francisco is a gold rush town. The content is OK but you can cut the words by two thirds and still get the same amount of detail. “ Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses’ performance. What I felt is that learning from this book will be at its best if a person reads this while or after working in a IT sector. Making the most of the power of your core operations can set you apart. This kind of change doesn’t happen through simple mandate. Leading digital : turning technology into business transformation, George Westerman, Didier Bonnet, Andrew McAfee Instantiates. It frames the question of digital mastery as a challenge of changing from a traditional leadership model to a both/and understanding of digital disruption technologies and organisational steering. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation." In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Managers can redesign processes, workers can start to work differently, and everyone can identify new ways to meet the vision. Leading Digital: Turning Technology Into Business Transformation. Real examples (numerous and excellent) were, in my opinion, the beef of this book. Offer valid for new subscribers only.† Conditions apply. Moreover one fact I felt little less discussed is the reduction in inventory for many companies.An Essential read on the topic of Digital. A handbook of how to transform an organisation towards leadership and digital adeptness. A dense, repetitive, unfocused, kitchen-sink-type book in serious need of an editor. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally c… Build your Digital Capabilities: – Transforming the customer experience is the centre of digital transformation. Description. Read more . Lack of examples was another issue which makes this book hell lotta difficult to complete smoothly as whenever you read a concept it feels as if either it has been talked about before or what the hell is difference between the previous concept and present one!? That part I do appreciate and will revisit. Just a moment while we sign you in to your Goodreads account. A Digital Master figures out what customers do and why, where, and how they do it. A good read for an introduction.. Your review has been submitted and will appear here shortly. Create a List. Leading Digital covers the main aspects: customer engagement, operational efficiency, and business model. Part I on what digital mastery looks like and Part II on what the authors call leadership capabilities but really is how a company operates and executes on its strategy - barely skim the surface. The value of what you can learn from those interactive exercises will probably be far greater than the cost of this brilliant book. October 14th 2014 Publisher: Recorded Books Audio Released: Feb 17, 2017 ISBN: 9781501946080 Format: Audiobook. In this book, the authors provide not only the inspiration, but also the practical guidance required for CEOs to successfully navigate this complex transformation.” As a reader, I don't need to be convinced the benefits of digital - after all that's why I picked up the book - but the authors never get very deep into how you actually get this shit done, not until part III where some useful framework - frame, focus, mobilize and sustain - is introduced. 2 people found this helpful. Lack of examples was another issue which makes this book hell lotta difficult to complete smoothly as whenever you read a concept it feels as if either it has been talked about before or what the hell is difference between the previous concept and present one!? Add to Coursepack. You may unsubscribe at any time. Plus, enjoy 10% off your next online purchase over $50. Maybe because this book is a few years old, I found most of it to be pretty obvious and basic. But the layout and depth is poor. Technology is the biggest story in business today. Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that's happened so far look like a prelude. This is a good introductory book on how organizations are using Digital technologies for business transformation. They illuminate the principles and practices that lead to … Goodreads helps you keep track of books you want to read. As a reader, I don't need to be convinced the benefits of digital - after all that's why I picked up the book - but the authors never get very deep into how you actually get this shit done, not until part III. They illuminate the principles and practices that lead to successful digital transformation. I had to read Leading Digital for the assignment I got at college and in the beginning I really enjoyed the reading. Leading digital : turning technology into business transformation; Publication. Picked up this in preparation for a Keynote and I guess my views were significantly different. His latest book— ”Leading Digital: Turning Technology into Business Transformation ” — is widely considered THE must-read guide to digital transformation. Ofcourse the review is based on how useful the book was to me; very subjective. I found the approach focusing on large companies to be refreshing in the world of startup hype. At its most fundamental, becoming digital is indeed firstly about having a vision of what it would look like - lots of ideas and case studies in this book to help you get started. I invite you to read from HBR Press the Dual Transformation. Leading digital summary 1. † Conditions apply. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. It provides a vivid picture on how different types of firms face the disruptive changes across their respective industries. Helpful. Comment Report abuse. Leading Digital managed to describe what I as a consultant aim to achieve at work, and structure it into neat and useful lists. Be the first to ask a question about Leading Digital. Boston, Harvard Business Review Press, 2014, ©2014; Bibliography note Includes bibliographical references and index Carrier category volume Leading Digital: Turning Technology into Business Transformation. It must be led.”, the strategy+business collection: The Executive Guide to Strategy, Value Proposition Design: How to Create Products and Services Customers Want, New Memoir Finds Fool's Gold in Silicon Valley's Tech Rush. There aren’t many books about people in their 20s who move to Silicon Valley with dreams of earning a living... To see what your friends thought of this book, Leading Digital: Turning Technology into Business Transformation. Read reviews of from a global community of innovators. It looks a little bit like the author had ideas to fill around 80 pages, but wanted to sell a whole book, so he added additional examples and repeated his message in a never-ending mantra. Save for Later Save Leading Digital: Turning Technology Into Business Transformation For Later. First few chapters provide a lot of new information, insights and examples from well known companies but later I started to feel that I am reading over and over same chapters just in different words. Digital leadership capability is essential to thriving in a world of fast-changing technologies. The book could be compromised to 80-100 pages and then it would be great. Nevertheless the book can be one third the size as multiple times the author kept on repeating similar narrative that made it hard to focus on the good parts. Leading Digital: Turning Technology into Business Transformation George Westerman, Didier Bonnet, Andrew McAfee. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in … There are other big stories, of course. They illuminate the principles and practices that lead to … However, I was hoping to find more longer term views and plans which is missing. They illuminate the principles and practices that lead to successful digital transformation. These are big deals, but technology is bigger. The next imminent phase of digital transformation – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that’s happened so far seem like a prelude. Maybe because this book is a few years old, I found most of it to be pretty obvious and basic. Leading Digital: Turning Technology into Business Transformation Quick Overview If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. My gains from this book were that i came across various such companies who were pioneer of their respective sectors and i hadn't heard of them yet. You may unsubscribe at any time. Must read for anyone who works in an industry where the threat of digital invasion looms. Leading Digital is about setting and executing strategy of "going digital" or using new technology and innovation in customer engagement, internal processes optimization. Download to App . In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Welcome back. They illuminate the principles and practices that lead to successful digital transformation. Despite that, it repeats its messages constantly, which makes it quite boring after a while. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Amazon.in - Buy Leading Digital: Turning Technology into Business Transformation book online at best prices in India on Amazon.in. Add to Cart for purchases and permissions. The book, written by MIT’s Sloan Research Scientist George Westerman , Capgemini Consulting’s Senior Vice-President and Global Practice Leader Didier Bonnet & MIT’s principal research scientist Andrew McAfee gives an overview of the current digital transformation landscape. See all formats and editions Hide other formats and editions. Leading Digital: Turning Technology into Business Transformation Hardcover – 14 October 2014 by George Westerman (Author), Didier Bonnet (Author), Andrew McAfee (Author) & 4.5 out of 5 stars 91 ratings. Share. It’s far too high-level to add meaningful value to a specific organisation, although it does lay out a perfectly sensible thought process. Ratings: Rating: 4.5 out of 5 stars 4.5/5 (9 ratings) Length: 8 hours. Share English PDF. Free delivery on qualified orders. ‎ Become a Digital Master - No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. There are no discussion topics on this book yet. " Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses' performance. Must read for anyone looking to transform his business into digital. A ripping yarn summarised by Neil Rainey. “Digital Masters spend time understanding customer behavior and designing the customer experience from the outside in. Demographics are shifting in ways that will cause deep and lasting changes in markets. Thoughtful and practical with loads of insights. Too wordy and too many repetitions throughout the book. This book will offer you a wealth of quotes and situations. It takes a really sensible approach guiding the read through the benefits of clearly defining your vision, before building strategy, through roadmap development, investment analysis and onto the change required to guide your organisation and partners through the digital journey. you will learn much more to address the digital transformation in that excellent book. They illuminate the principles and practices that lead to … My gains from this book were that i came across various such companies who were. Part I on what digital mastery looks like and Part II on what the authors call leadership capabilities but really is how a company operates and executes on its strategy - barely skim the surface. In analyzing firms successful in their transformation, the authors specifically focussed on companies based outside the Valley with revenues > $400M. by Harvard Business Review Press. Also, one that provides the aforementioned preparation for turning technology into business transformation. Some Impressionistic takes from the book of George Westerman, Didier Bonnet & Andrew McAfee “Leading Digital “ (Turning Technology into Business Transformation“) by Ramki ramaddster@gmail.com 2. My views on this book is biased. Leading Digital: Turning Technology into Business Transformation: Westerman, George, Bonnet, Didier, McAfee, Andrew: Amazon.com.au: Books Then people in middle and lower levels can make the vision a reality. Share. “Leading Digital “ ( Turning Technology into Business Transformation“ ) by George Westerman, Didier Bonnet & Andrew McAfee. There are a number of examples from diverse industries globally. One of the best books if you want to understand what it means to 'go digital' for your business. But unfortunately not much more as the content is not very rich beyond that. Having seen Asian Paints Paining estimation myself and visiting an advanced Painting store by them made sense to have them in the Digital Masters List. AED 109.04 — Hardcover AED 110.46 1 New from AED … Refresh and try again. Very well written guide for CIOs and CDO's on how to vision, mobilize and execute digital transformations in large organizations using very detailed examples of successful cases. Add to Collection. It's a very informative book which makes you think of business ideas or what you could do better in your own business. Would you recommend this product to a friend? Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in … If you already have a vision, roadmap, and your digital platform underway, this book may be too basic for you. Leading Digital is about setting and executing strategy of "going digital" or using new technology and innovation in customer engagement, internal processes optimization. These firms had successful, long-term businesses that they need transition. Veers between trying to do it all and buzzword bingo (, I have been following Andrew Mcafee and so this book was a must read. The company then works out where and how the experience can be digitally enhanced across channels.”, “Our research shows that successful digital transformation starts at the top of the company. The following ISBNs are associated with this title: Sign up to get exclusive offers, the best in books & more.Plus, enjoy 10% off your next online purchase over $50.†. It can serve as a reference guide to diagnosing what you should do for a digital transformation journey. Become a Digital Master--No Matter What Business You're In. This book is an outstanding account on how businesses transform into more profitable and viable sources of value using modern technology. Become a Digital Master - No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. Leading Digital: Turning Technology Into Business Transformation . In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Please see your welcome email for exclusions and details. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Educator Copy . This book was released in 2014 and it is quite ironical that I finally read it only when I quit Capgemini. Price New from Used from Hardcover "Please retry" AED 110.46 . Read Leading Digital: Turning Technology into Business Transformation book reviews & author details and more at Amazon.in. $16.00. Standardisation makes automation possible. In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. A great book for organisations embarking on the path to becoming more digitally-minded. Become a Digital Master - No Matter What Business You're In. After reading the book, re-visit the responses to the self-assessment(s). Leading Digital (Turning Technology into Business Transformation) by George Westerman, Didier Bonnet and Andrew McAfee (Harvard Business Review Press). George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. LEADING DIGITAL: TURNING TECHNOLOGY INTO BUSINESS TRANSFORMATION. If you like books and love to build cool products, we may be looking for you. Offer valid for new subscribers only. Add to Cart. My views on this book is biased. The facts above are taken from the book: “Leading Digital, Turning Technology into Business Transformation”. A extremely relevant book based on a study conducted by MIT and Capgemini, this book explores what it means when one says "Going Digital" . Become a Digital Master - No Matter What Business You’re In. This has to be one of those books I liked so much that I'll be reaching out to it quite often. Or even otherwise actually. Let us know what’s wrong with this preview of, Published What I felt is that learning from this book will be at its best if a person reads this while or after working in a IT sector. George Westerman und andere 16,99 € Anhören 16,99 € Anhören Beschreibung des Verlags. One of the best books on digitalization ever written. Good pragmatic book - connecting vision and execution well - not a dreamers book, A good read, interesting concepts, helpful stories - you get a real feel for what's going on in the world of Tech - note to self, read these as they come-out rather than 3-4 years later... lol. We’d love your help. Read from HBR Press the Dual transformation useful the book was to ;. Best books on digitalization ever written re in beyond that of the best books on ever. 'Go Digital ' for your Business Business ideas or what you can cut the words by two and. Can cut the words by two thirds and still get the same amount of.! Been submitted and will appear here shortly you keep track of books you want to understand what means! Cost of this do for a Digital Master - No Matter what you!: Audiobook on Digital transformation welcome email for exclusions and details an industry where the threat Digital! Messages constantly, which makes you think the phrase `` going digital… Leading “! 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