has been saved, Digital media trends For major studios with their own streaming services, PVoD can be a lever to attract new subscribers and retain existing ones with exclusive releases. Deloitte analyses digital media before and after Covid-19, IFA 2020 Special Edition will take place from 3 to 5 September, LG USA reached important sustainability targets, GfK explains how will be the new normal for the peak season, Technical Consumer Goods will remain stable at 1 trillion euro. Five9, Inc an industry-leading provider of the intelligent cloud contact center, announced that the company has entered into an alliance agreement with Deloitte Digital, part of Deloitte Consulting LLP, one of the largest professional services organizations in the world. Email a customized link that shows your highlighted text. Instagram kann mit unfassbaren 1 Milliarde aktiven Nutzern monatlich in ein neues Jahr starten. Armed with this knowledge, studios can focus their dollars on content that contributes to profits. Consumers have more time on their hands to watch, listen and play … ...Our TMT-specific insights and world-class capabilities help clients solve the complex challenges our .... content discovery has become difficult for consum- ers. A deep observation of the new trends for any specific customer targets is now fundamental to understand how create the best offer. A first survey was launched at the end of 2019, before Covid emergency. Some major shifts are now occurring. Video gaming is growing fast and has become a legitimate competitor to TV and movies, according to Deloitte’s Digital media trends survey, 13th edition. Before the pandemic, a clear trend had emerged in media and entertainment. Perhaps the biggest question is whether studios can get the same revenues from PVoD they do from theaters. Data can help, but it may be more interesting to redefine content to focus on storytelling, entertainment, and audience engagement and retention, rather than on where it fits into exhibition windows or whether it debuted on TV or in movie theaters. Direct revenues from streaming may be lower but they may be less volatile, replaced by more stable monthly subscriptions, similar to how boxed software suites have shifted to subscription services. Read more. AMC theater chain plunges 14% after it warns of potential bankruptcy and says it plans to raise cash, AMC Theatres, Universal collapsing theatrical window to 17 days in unprecedented pact, One clear casualty of the streaming wars: profit, Breaking down MGM’s costly ‘No Time to Die’ dilemma, Unbundling the cloud with the intelligent edge, What's next? By the start of 2020, the rapid spread of the Covid-19 virus led Deloitte to launch a second survey to assess the impact of the emergency on US consumers and their media consumption. This will continue in 2020 where media companies will continue working alongside AIs for personalized content recommendations and effective advertisements. NEW YORK, Dec. 7, 2020 /PRNewswire/ -- Global athletic brand, New Balance, has unveiled its first digital flagship store following a strategic website redesign led by Deloitte Digital. New technological developments — like social media, local digital marketing and big data analysis — may change this. More are trying new media and entertainment options that have been enabled or accelerated by the crisis. already exists in Saved items. Kevin is an author of Deloitte’s Digital Media Trends Survey a co-author of Deloitte’s Digital Media Maturity Model, and speaks regularly on media consumption trends. Going direct: From revenue per window to revenue per user. ABOUT DELOITTE’S DIGITAL MEDIA TRENDS SURVEY This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. Deloitte’s Center for Technology, Media & Telecommunications helps organizations detect risks, understand trends… Deloitte’s survey found strong growth in streaming video subscription services — with 69% of households now subscribing to one or more — and streaming music services (41%). Some are clearly focused on streaming subscriptions; others have retained elements of linear TV with ad-based models. According to Deloitte’s 2020 Digital Media Trends survey, 47% of respondents are watching free ad-supported video services, up from 40% before the start of the COVID-19 pandemic. They could consider ways to extend their stories and characters across video gaming, for example, or other immersive experiences, integrating multiple mediums and channels to tell stories and engage audiences. A first survey was launched at the end of 2019, before Covid emergency. David leads Deloitte’s Marketing and Advertising Risk Services, which provides brand and advertising assurance services to the CMO across traditional and digital media. Major studios and distributors with their own direct-to-consumer streaming services have greater capacity to change, but also carry higher risk and drag. Simply select text and choose how to share it: Digital media trends View in article, Andrew Wallenstein, “Premium VOD films have a pricing problem,” Variety, July 28, 2020. This shifting landscape puts studios in a difficult position. … Kevin is a vice chairman and leads the US Technology, Media & Telecommunications (TMT) practice of Deloitte; as well as serves as the global Telecommunications, Media and Entertainment (TME) practice leader. The movie theater industry’s annus horribilis will continue to drag well into next year, according to new research from consulting firm Deloitte. Digital media trends survey - Deloitte Deloitte's Center for Technology, Media & Telecommunica- .... All data is weighted back to the US census to give a representative view of the average US. But they’re likely to cancel a service if the content dries up and they can’t justify the full price. For example, it could enable greater retention of niche audiences with more low-cost productions, rather than leaning so heavily into blockbuster box office hits. Discover Deloitte and learn more about our people and culture. Deloitte Legal will acquire technology and digital media law firm Kemp Little, adding 29 partners and up to 57 lawyers in the process. Taking action against systemic bias, racism, and unequal treatment, Key opportunities, trends, and challenges, Go straight to smart with daily updates on your mobile device, See what's happening this week and the impact on your business. Measuring box office tickets against streaming or PVoD revenues is not an apples-to-apples comparison. Studios now have an opportunity to take a more nuanced and measured approach to how different types of content may perform on different distribution channels. However, Deloitte doesn’t only focus on esports as a subject area. The Deloitte Center for Technology, Media & Telecommunications (TMT Center) conducts research and develops insights to help business leaders see their options more clearly. He is also a lead spokesperson for Deloitte's "Digital Media Trends Survey," an annual look at media consumption trends, and he speaks regularly on telecom, media and entertainment trends … Deloitte has highlighted various facts about consumers and their smartphone usage within their digital trends report for 2020. Press Release – Deloitte Deloitte has released the 20th edition of its Technology, Media & Telecommunications (TMT) Predictions report, highlighting how worldwide trends in TMT have been driven by the impact of COVID-19 and the affect this may have on businesses and consumers. For studios and distributors, direct-to-consumer distribution channels may require a strategic reassessment of monetization—and a willingness to shift their perspective. Here are questions studios and movie distributors can work through to determine how distribution and revenue models may need to change going forward: While the pandemic has hit the movie industry hard, it also offers an opportunity for the business models of a time-honored tradition to loosen up and better meet the challenges of the digital world. The latest edition of Deloitte’s Digital media trends survey has been realized in two phases. The impact of COVID-19 on movie theaters has accelerated two preexisting trends: More people are staying home to enjoy movies and other entertainment, and more studios and media distributors are developing their own direct-to-consumer streaming services. Is a movie only a “movie” if it is first released in a theater? For digital media and marketing companies, providing a safe and effective working environment has been important, but challenging. At the same time, it is harder to keep customers—more are cancelling services. Yet competition is fierce, and some consumers feel overwhelmed by the number of subscriptions they are managing. View in article, Pamela McClintock, “AMC Theatres, Universal collapsing theatrical window to 17 days in unprecedented pact,” Hollywood Reporter, 28 July 2020. In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. In this first period, the company reported a big trend in media and entertainment (M&E): consumers were adding, sampling, and cancelling services in search of the best … For those that do, deploying streaming services is very costly. This growth is promising, but convincing the majority of consumers to pay a premium to stream a movie at home may take time. Social viewing, livestreaming, and first-run movies that release directly to digital services have all shown strong engagement during shelter-in-place guidelines. Amidst a Year of Disruption, Deloitte's 12th Annual Tech Trends Report Finds That Enterprises Have Adapted to Fluctuations, Accelerated Digital Transformation, and Emerged Resilient Video gaming is growing fast and has become a legitimate competitor to TV and movies, according to Deloitte’s Digital media trends survey, 13th edition. He has 20 years of experience focusing on how people and organizations interact with transformational technologies. Arguably, exhibition windows have primarily been actuarial—a launch plan negotiated to anchor financing of productions and then monetize their steady release to different consumer segments. Hanish is a co-author of Deloitte’s Digital Media Trends Survey and the host of Deloitte’s User Friendly Podcast series. PVoD could help studios make their streaming services more valuable to subscribers, satisfy consumer desire for new content, and make them feel like a VIP. Will streaming and PVoD be able to fully replace theatrical revenues and will they cannibalize future revenue streams? Deloitte on Tuesday released its “2021 Technology, Media & Telecommunications (TMT) Predictions,” which highlights how worldwide trends in TMT may affect businesses and consumers … Instagram kann mit unfassbaren 1 Milliarde aktiven Nutzern monatlich in ein neues Jahr starten. They subscribed to an average of 12 media and entertainment services, while also seeking more free and subsidized entertainment, such as ad-supported streaming video. However, consumer interest in PVoD could wane once the COVID-19 pandemic has retreated and movie theaters are considered a viable—and safe—option. This site uses cookies to provide you with a more responsive and personalized service. While theaters have suffered heavily from stay-at-home norms, studios have also been deeply challenged. View in article, Average theater ticket prices have increased from US$7.89 in 2010 to US$9.16 in 2020, according to National Association of Theater Owners (NATO). The survey provides insight into how five generations of US consumers are interacting with media… They are not always distinct, however. Welche Trends sind im Jahr 2020 im Social Media Bereich angesagt? In this first period, the company reported a big trend in media and entertainment (M&E): consumers were adding, sampling, and cancelling services in search of the best value for their time and money. Deloitte Digital, A Digital Creative Consultancy What we do Strategy Focusing your organisational investment and creative output on the issues and actions with the most impact. For technology, media, and telecommunications (TMT) companies, understanding and harnessing these attitudes and behaviors can mean a difference between thriving or fading. Social media responses – From scheduling posts weeks in advance to creating automated responses, you can maintain social media without spending all day on it. With PVoD, that share is close to 80%. Not only is the calculus variable for studios, the math may be changing. Head of Digital Strategy, EMEA Deloitte Digital Media Consumer 2014 The digital divide 1 Contents To start a new section, hold down the apple+shift keys and click to release this object and type the section title in the box below. The 14th edition of the Digital media trends survey was conducted in two parts by Deloitte’s Technology, Media & Telecommunications practice. View in article, The data represented in this figure includes the average advertising and marketing costs (prints & advertising or “P&A”) paid by studios in relation to a movie release and the average revenue share of box office ticket sales that a studio receives (“theatrical revenue”), for movies released between 2016 and 2019. Write CSS OR LESS and hit save. In addition, small studios could gain access to more cinema slots if large studios reduce their theatrical releases. View in article, Deloitte Insights, Digital Media Trends 14th edition. When convenience and immediacy are paramount, the time delays that consumers face with the windowing system may feel like unnecessary friction. The deep pockets and market power of these companies can put studios in a bind, whether they’re buying content, selling it,21 or producing originals. Deloitte Media Consumer Survey 2015 DTTL and each of its member firms are legally separate and independent entities. An award-winning thought leader in digital business model transformation, Jeff is especially interested in the strategies organizations use to adapt to accelerating change. Digital Media Trends Survey 13 The mobile video content viewed weekly by consumers increased significantly Source: USA edition, Deloitte Global Mobile Consumer Survey, Aug 2016, July 2017 A new survey shows that Ireland compares favourably in terms of 5G rollout, but consumers' understanding of its benefits is low. Deloitte's 14th edition of the Digital Media Trends Survey reveals that COVID-19 accelerates the cycle of paid entertainment subscriptions and cancellations as consumers search for … Deloitte’s Center for Technology, Media & Telecommunications helps organizations detect risks, understand trends, navigate tough choices, and make wise moves. ABOUT DELOITTE’S DIGITAL MEDIA TRENDS SURVEY This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. In difficult times, many turn to the solace of media and entertainment. Although they are usually the first, movie theaters are just one of the windows that studios and distributors use to release films (figure 3). While looking at larger digital trends, esports considerations are made in other cross-sections of Deloitte’s expertise such as their investment banking divisions Digital Consumer Trends 2020の調査結果を踏まえ、個人情報の取扱いやプライバシーを考えるうえでの留意点について考察する。 DXの進展により、個人に関わるデータの取扱いに関心が高まる中、今年日本では個人情報保護法の改正が行われた。 Piecing it together. How can studios take a portfolio approach to movie distribution? Two surveys were fielded by an … Typically, digital services can generate much more data about engagement than theaters can provide, such as data based on content interests, demographics, and location. Many have yet to show much profit, despite their expanding market valuations.5 Early experiments with premium video-on-demand (PVoD), where first-run movies are offered directly to consumers on streaming services, have had mixed results during the pandemic. Deloitte has released the 20th edition of its Technology, Media & Telecommunications (TMT) Predictions report, highlighting how worldwide trends in … Digital Media Trends - 13. utgave Forbrukere syr sammen sine medieopplevelser Men mange blir frustrerte av hvor innviklet det er og all innsatsen som kreves for å sy sammen den underholdningsopplevelsen de ønsker. The calculus will likely vary widely depending on the type, size, and reach of a given studio. Deloitte’s digital media trends survey provides insights into how five generations of U.S. consumers are interacting with media, products and services, mobile technologies and the Internet, as well as their preferences when it comes to advertising and social media. Such pathways can reinforce larger franchises and promote or resurface more expensive original content such as features, films, and series. How can studios take a franchise-maximizing view that creates different forms of derivative content exclusive to theatrical releases while also creating other content to attract and retain subscribers to their fledgling streaming services? When movies are released in theaters, studios keep 55% of the box office revenue. Deloitte Digital’s Global Marketing Trends for 2021 focus on the key ways brands will effectively connect with consumers in the year ahead, underlining that COVID-19 has intensified demand for authentic, human brand experiences. For example, the license fee for TV windows is determined by the success of the theatrical release: the higher the box office revenue, the higher the license fee paid to studios. According to Deloitte’s Digital media trends 14th edition fall pulse survey, only 18% of US consumers have attended a movie in a theater since the COVID-19 pandemic began.9 Even if they had the option, only 29% of consumers would feel comfortable going to a theater within the next month.10 Prolonged closures, and the reluctance of moviegoers to return to theaters when they reopen, have put theater chains under tremendous financial pressure.11, During the crisis, PVoD has emerged as a viable way for studios to reach movie fans, while also posing a challenge to the traditional windowing system. With coronavirus cases continuing to surge in … He has worked in the media & entertainment industry for more than 30 years, living in both Europe and United States. A portfolio of content and distribution channels, Moving forward: Key considerations for studio executives. Digital media trends survey, 13th edition. One benefit of PVoD is that studios can get a larger share of revenue. Chinese social media changes rapidly, and this year is no different, so take a look at the latest trends for digital marketing in China below! Join us for a presentation on Deloitte’s Digital Media Trends, 14th edition, and learn and understand these and other consumer trends in the markets today. Small studios could also benefit from moving past the TV-or-cinema dichotomy. Complicating matters, they are competing with tech and telecom giants that don’t need their media arms to turn a profit, because their main businesses lie elsewhere. In others, they may be brought on as production partners. Certain services may not be available to attest clients under the rules and regulations of public accounting. To be successful, studios may need to move closer to their audiences and work to continuously provide greater customer value. PVoD could help studios make their streaming services more valuable to subscribers, satisfy consumer desire for new content, and make them feel like a VIP. They either lose money by delaying theatrical releases or launch first-run films directly to consumers over streaming services. 49. If more studios can distribute directly to audiences, what is the unique role of the theatrical release? These are questions studios should be asking at this unprecedented moment. Theatrical releases not only drive box office revenues; they also typically determine how revenue from subsequent windows are negotiated. Studios and distributors, who see the value of controlling and capitalizing on the customer experience, can help drive that evolution. Deploying a portfolio approach to content and distribution could allow bets to be spread better. Movie studios and distributors have taken a direct hit from the pandemic. Deloitte | Sharing news, research, blogs, podcasts, and more from Deloitte Global and the Deloitte network of member firms. © 2020. For studios that have their own video streaming services, offering subscribers exclusive access to PVoD when a movie is released in theaters could be the kind of perk that could prevent churn (figure 4). Relative to their marketing costs, action movies, science fiction and fantasy, and animated features show the strongest returns from movie-going audiences (figure 5).20 Comedies, dramas, and thrillers more often see negative returns on advertising dollars; they cost more to market than they earn in cinemas. Our global Digital media trends survey provides insight into how five generations of consumers from seven countries are interacting with media, digital products and services, mobile technologies, and the … Streaming Video on Demand hits the mainstream; Pay TV subscriptions decline as consumers rethink its value; Watching video is a 38 hour a week 'job' American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte's 12th edition of the 'Digital Media Trends Survey' (formerly the 'Digital … Productions were halted, some of the most anticipated theatrical premieres were postponed,1 and more top studios had to forgo theatrical releases altogether and go direct to consumers to generate at least some income.2 After the pandemic is over, it is unclear what role movie theaters will play in consumer entertainment or to what extent the existing system of releases will have been disrupted. 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