iLife and iWork creativity and productivity suites. Segmentation targeting and positioning of the brand. The traditional desktop is becoming outdated with new products coming into the market like Mac laptops. There is a rapid growth in the usage of the internet which is also a good opportunity for the company. Apple Inc. is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. iPhone is a line of smartphones designed and marketed by Apple There are three major segments which Apple targets. Apple market segmentation and Mix - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Apple Inc. is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. Apple is currently focusing on, brand awareness and improving the product by increasing the financial investment on marketing and advertisement, they are looking at expanding the retail segment by opening more number of stores all over the world, they are looking at keeping it up with the competition by implementing a cost leadership strategy, and they are looking to continue the reputation of being the leader in innovation for new technology by implementing product differentiation strategy. Now customize the name of a clipboard to store your clips. Psychographic bases. Macquarie University. The Pepsi iTunes music promotion calls for people to use the winning code found under the Pepsi’s bottle caps products to redeem songs from Apple’s iTunes music Store. If you continue browsing the site, you agree to the use of cookies on this website. Beatles lawsuit against Apple can affect the reputation of the company in a negative way. Apple Inc. is an American multinational technology It designs, develops, and sells consumer electronics, computer software, and online services. MARKET SEGMENTATION OF APPLE . Course. Banana puree is gaining demand mainly as an ingredient in baby food, smoothies, and is also being consumed directly as baby food. Apple’s iPhone Market Segmentation Introduction about Apple : Apple Inc. is an American multinational technology company was established by Steve Jobs , Steve Wozniak and Ronald Wayne on April 1, 1976 in Cupertino, California. The report … Different types of marketing tools are used in this report. Looking into the geographical bases of Apple they have established their business all over the world like U.S., South America, Europe, Japan, and Australia. Looking into the personality (style) sector Apple is providing their products with different colors for the people who like fancy colors. The product is offered in three different lines: the Apple Watch Sport for the entry segment priced at 399€ - 449€ in Germany; the Apple Watch priced between 649€ - 1.249€ for the premium segment; and the exclusive Apple Watch Edition made of gold for the luxury market at a price between 11.000€ - 18.000€, depending on the configuration. Store and Mac App Store, and iCloud. Apple's consumer software includes The young are targeted due to their love for technology and music and being price insensitive. Company Registration No: 4964706. Apple Cider Vinegar (ACV) Market report covers below mentioned list of players. Apple manufactures have their own product and their own operating system hence they have a good control over the product. the iPod portable media player, and the Apple During the strategic planning process the most commonly used tool is SWOT. However the current economy shows consumer spending, some amount of improvement, and investment might increase as well. Apple is always know for its innovation and innovation comes up with cost. In this market segment Apple providing good product knowledge to the customers by advertizing on search engines, T.V. One market segment is totally distinct from the other segment. Project report on brand preference of mobile phones with special reference to... Digital Revolution and Consumer Behaviour, No public clipboards found for this slide. Key to understanding target market size and needs, as ... Target Market Value: Calculate –important for investors VCs, business angels ... (e.g. A case study illustrates the market segmentation methods at Apple Inc. Looks like you’ve clipped this slide to already. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. The first Registered Data Controller No: Z1821391. Apple Inc understands the need for market segmentation and thus operates in different market segments. With respect to sales of product Apple having a worldwide market can be affected by currency exchange rate and by international trade regulations as they obtain the components of the product from foreign suppliers. ,play music, send and receive email, browse the web, It has created a vision of exclusivity that gives Apple a leg up in the market, helping them to keep their products at the top of countless must-have lists every year. A market segment is a small unit within a large market comprising of like minded individuals. company was established by Steve Jobs , Steve Wozniak 2.4 Psychographic bases (lifestyle, values, personality). In market segmentation by types of PDF Editor Software, the report covers-On-premise Web-based. The marketing strategy that Apple uses mainly depends on developing products that they themselves can use. Market segmentation is further classified into four (4) basic types- Apple computers could play a song only from the iTunes. Forbes: Take a Lesson from Apple: A Strategy to Keep Customers in Your Ecosystem ; Research Methodology: Apple Inc. Marketing91: Product Differentiation ; Yahoo! 1.Market segmentation 2.Benefits of segmentation 3.The process of segmentation 4.Effective segmentation 5.Bases of segmentation 6.Target market strategies 7.Market positioning 8.Market repositioning •Can be defined as subgroup of people or organization, sharing one or more characteristics that cause them to have similar product needs •Market segmentation is customer-oriented. Recently Apple chose to implement a vertical growth strategy and began expanding their own retail stores. Hobbyists, the initial target market, were not interested in the product. Apple and Google) d. Marketing campaigns e. Long-term commitment (customer service, contracts) Quality Price Apple’s Segmentation Strategy Page 1 of 2 Steve Jobs and Steve Wozniak didn’t realize they were developing today’s multibillion-dollar PC industry when they invented the Apple I in a garage on April Fool’s Day, 1976.  Introduction about Apple : Our academic experts are ready and waiting to assist with any writing project you may have. You will be unsuccessful, of course. I personal computer. This strategy is justifying their premium prices. With the introduction of Mac people have more information, gain more knowledge about different types of computers and becomes a good source of opportunities for the Apple computer industry. Market Segmentation. ... Market segmentation is the process of splitting up a group of people or a business market into different sections or segments that share a common characteristic, trait, or value. The Global PDF Editor Software Market will be analyzed on the basis of key market vendors, their product benchmarking, SWOT analysis, and company’s financial data such as annual revenue, research and development expenses, and net income, and their geographical presence.. In 2003, Apple also announced marketing partnerships With America Online that are aimed at driving iTunes use deeply into the mainstream. Free resources to assist you with your university studies! In this report we are entering the PC industry and hence Porter’s model will help us to find out about: Competitive rivalry for Apple is very high as it is a competition among the big companies and it is fierce as everyone is aiming at a larger market share, intensive price cuts and changes. Apple’s Segmentation Strategy Page 1 of 2 Steve Jobs and Steve Wozniak didn’t realize they were developing today’s multibillion-dollar PC industry when they invented the Apple I in a garage on April Fool’s Day, 1976. The user interface is built around the device's multi-touch screen, However, after Tim Cook became CEO, the multinational technology company has been consistently increasing its product ranges shifting from mono-segment type of positioning to multi-segment positioning. It is not a surprise to many because Apple Inc. has time and time again presented products which were PCs are differentiated as hardware / software configurations. 1st Jan 1970 Identify Market Niche (Market Segmentation) 1. 2.1 Demographical bases (age, family size, life cycle, occupation). 6+ Market Segmentation Analysis Templates – PDF, DOC, Apple Pages. See our Privacy Policy and User Agreement for details. including a virtual keyboard. Disclaimer: This work has been submitted by a university student. In market segmentation by applications of the PDF Editor Software, the report covers the following uses- SMEs Large Enterprises Individuals Government Institutions. electronics, computer software, and online services. PEST analysis and Porter’s five forces are very important tools to establish the external environment of Apple: Different countries have different rules and regulations which can act as a positive or a negative barrier which can result in restricting the companies or lend opportunities to the company. Hence there will be lot of options for the customers to buy the cheapest and the best product. Apple marketing strategy is based on the founder Steve Jobs’s philosophy that customers do not always know what they want. Apple relies on the government to give a grant and intellectual property obtained from third parties. Looking into Apple there is no threats from any new entrants as there is no product competing in the market. We're here to answer any questions you have about our services. These include Psychographic and behavioral segmentation. Apple 7Ps of marketing is marked with a particular focus on the product element of the marketing mix and the company’s segmentation targeting and positioning initiatives are aimed at targeting users of premium products. 2.2 Geographical bases (states, regions, countries). Social factors also include internet revolution, shopping online, Brand awareness of the company. Its product facilitate in gaining market share, brand awareness and brand loyalty ... Smith, 2003 ). Apple has been very innovative by finding new usages for its Mac computer, such as desktop publishing and strong graphics/animation capabilities. Product is the main or a vital factor about Apple's marketing strategy. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. At the $125,00 salary level, Apple’s target market demographic is overweight by a 4:1 basis when compared to Android products. Behavior bases. These are popularly known as Four Ps. All work is written to order. Marketing mix is the combination of the product, the price, place and promotion. Reference this. Apple’s prime tar get market includes Americas, Europe, Greater China, Japan and Rest of Asia Pacific (Apple, 2018). If you continue browsing the site, you agree to the use of cookies on this website. Accordingly, Apple target customer segment comprise well-off individuals who are willing to pay extra for technology products and services with advanced design, functions and capabilities. The company is using a differentiation strategy and focuses more on innovation, and quality. Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups, or segments that have common needs and respond similarly to a marketing action. Apple has a very good strategic alliance with HP. 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